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Ad Operations Specialist

3 months ago

Winnipeg, Canada LotLinx Full time

We are an automotive inventory marketing technology company that helps dealers sell cars smarter by aligning marketing strategies to sales objectives with unparalleled efficiency and precision. LotLinx Inventory Marketing Platform provides several channels to merchandise inventory at the VIN level. These channels include third party inventory listings sites, ad placement on key consumer sites, Facebook, SEM and retargeting.

Since our founding in 2012, we've grown quickly and consistently. As our early adopters quickly began to see results, word spread. Just one year since official inception, there were over 100 dealers actively using LotLinx to target VIN specific car buyers and move their inventory faster. Today, we've grown to be thousands of dealers strong, including hundreds of rooftops under the Nation's Top 100 Auto Groups. We also partner with OEMs directly, are approved for co-op programs and work with a wide network of resellers.

LotLinx was - and still is - the only platform that begins with determining a dealer's inventory needs, and uses cutting edge technology and machine learning to put specific cars in front of specific buyers - all the while making it easy to access meaningful data on ROI. All for a simple cost per unique shopper, with completely transparent pricing.

**Ad Operations Specialist**

Location: Winnipeg, MB, Hybrid

LotLinx, the leading automotive AI-powered VIN digital marketing (VMS: VIN Management System), is experiencing tremendous growth and has an exciting opportunity for an Ad Operations Specialist located in our Winnipeg, MB office or Remote, Canada. LotLinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.

Reprting to the Ad Operations Lead, and a member of the Product Operations team, there is an opportunity for a full-time, highly engaged, creative and attentive individual with intermediate to senior level experience to focus on, analyze and strategize within our SaaS/products to continue the growth and advanced capabilities within the technology.

**Impress us with**:

- Work on a cross-functional team to assist launch/onboarding, manage digital marketing efforts and optimize digital projects
- Troubleshoot potential ad and creative issues that affect implementation, onboarding, tracking and/or reporting
- Digital campaign management & insight expertise
- Analyze Product performance, KPI's, and make recommendations on Product Improvement.
- Perform competitive analysis, research new opportunities, and use data to provide strategic recommendations that support growth and optimization
- Product and data analysis
- Provide well-conceived, accurate and impactful information through reporting and analysis to assist management in guiding improved performance and areas for optimization
- Leverage collected data to improve upon existing digital marketing campaigns and overall execution
- Oversee ad copy and create ad layout recommendations
- Ability to navigate through DBs (Big Query, MySQL, etc.), and/or exported large data sets

**A bit about you**:

- Degree or Diploma in relevant field
- 3+ years of comprehensive digital campaign management
- 3+ years Google Ads, Microsoft Advertising & Facebook Ads
- 3+ years with Google Ads Manager, Microsoft Advertising Agency & Facebook Business Manager
- Experience and knowledge within the Programmatic ecosystem; both Sell and Buy side
- Experience within reporting platforms; Google Analytics, Adobe Analytics, Webmaster Tools, Social Media Platforms
- Aptitude for product and technology
- Critical thinking skills to observe, interpret, analyze, infer and explain information in a clear and concise way
- Strong analytical skills with a keen attention to detail.
- Excellent communication skills, both verbal and written.
- Team player and willing to work with others.
- Enjoy working in a fast-paced environment with an eagerness to learn
- Exhibit capabilities in marketing analysis, pre
- and post-campaign analysis and forecasting
- Disciplined, analytical but a creative thinker and problem solver
- Proficiency in with spreadsheets and other office programs
- Some experience with Adobe Suite or similar software suite is an asset

**About Us**

LotLinx is the best-in-class AI-powered digital advertising solution for the automotive industry and Chicago's fastest growing company in 2018 (as awarded by Crain's Chicago Business). LotLinx uses advanced machine learning technology to help vehicle sellers analyze shopper data, identify high intent purchasers, and execute inventory-specific digital advertising campaigns.
- LotLinx is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gen