Digital Analytics Insights Manager

6 months ago

Oshawa, Canada CM2 Solutions Inc. Full time

CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Ltd. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa; the Digital Analytics Insights Manager position is based in GM Canada’s headquarters, supporting a Brand or Regional Marketing team.

Headquartered in Oshawa, Ontario, General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green manufacturing. GM markets four automotive brands in Canada (Chevrolet, Buick, GMC and Cadillac) through Canada's largest automotive dealer network.

**Overview of Position**:
The Performance Driven Marketing team helps drive data-based insights, strategy, and innovation from our media data for GM Canada’s Core Brands and Regional Marketing teams. As a member of our PDM team, the Digital Analytics Insights Manager works collaboratively with our Brands and Regions, taking oversight of their paid media and site analytics to provide expert guidance on results.

Your responsibilities include developing the reporting and insights from marketing campaign executions to identify successes and areas for GM Canada and Dealer Partner Leadership teams; working with media partners to develop new tactics and digital marketing strategies along with the methodology to prove their success; and, providing guidance and strategy recommendations to our Brands, Regional Teams, and/or Dealers Advisory Boards to drive business success.
- Work with their team of site and paid media analysts to analyze site and media data, developing a holistic view of marketing performance that leads to actionable insight.
- Collaborate with marketing teams to recommend strategy, measurement plans tailored to campaign objectives, and identify optimizations using GM’s PDM methodology and KPI standards.
- Develop scalable marketing improvements based on learnings for each Brand and Market.
- Leverage Market Research, CRM, Advanced Audience Marketing, and Site Development teams and resources to adapt our strategies and tactics to our customers.
- Perform in-depth analysis to answer key strategic questions for GM Canada, developing deeper insights into our customer’s behaviours and how best to reach them.

**Required Skills and Experience**:

- 3+ years of experience in Digital Marketing for a Brand or Agency.
- Excellent presentation, communication, and collaboration skills.
- Demonstrated analytical research capabilities with a high attention to detail.
- Strong organizational skills and the ability to manage competing priorities to meet deadlines.
- Client-facing experience in an Agency setting is an asset.

**Technical Skills**:

- Experience with digital media marketing tools and/or platforms, such as Site Analytics, DSPs, Search Ads, Social Ads.
- Mathematical training, especially in Economics, Social Sciences, or Statistics is an asset.
- Demonstrated ability with Business Visualization tools (e.g., Power BI) are an asset.

**Education and Training**:

- Bachelor’s degree: a major in Business, Marketing, Economics, or Sociology are preferred.
- Adobe or Google certifications on site analytics, DMP or DSP, or SEO are an asset.

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Oshawa, ON L1J 0C5

  • Digital Analytics Insights Manager

    5 months ago

    Oshawa, Canada CM2 Solutions Inc. Full time

    CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Ltd. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa; the Digital Analytics Insights Manager position is based in GM Canada’s headquarters, supporting the GM Onstar Brand. Headquartered in Oshawa, Ontario, General Motors of Canada...

  • Analytics & Insights Specialist (CRM / Digital

    5 months ago

    Oshawa, Canada CM2 Solutions Inc. Full time

    CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Ltd. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa; the Digital Analytics Insights Manager position is based in GM Canada’s headquarters, supporting the GM Onstar Brand. Headquartered in Oshawa, Ontario, General Motors of Canada...

  • Analytics & Insights Specialist (CRM / Digital

    2 months ago

    Oshawa, Canada CM2 Solutions Inc. Full time

    CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Ltd. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa; Headquartered in Oshawa, Ontario, General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green...

  • Digital Forensics Specialist

    1 month ago

    Oshawa, Ontario, Canada NavitsPartners Full time

    Forensic Information AnalystAt NavitsPartners, we are seeking a highly skilled Forensic Information Analyst to join our team. As a key member of our cybersecurity team, you will play a critical role in analyzing digital evidence and providing expert insights to help us stay ahead of emerging threats.Key Responsibilities:Analyze digital evidence using...

  • SEO & Digital Content Manager

    3 days ago

    Oshawa, Canada Hardy John's Bar & Grill - OSHAWA Full time

    **Job Summary** **Duties and Responsibilities Strategic Planning & Execution**: Develop and implement comprehensive digital sales strategies to attract leads and drive customer acquisition. Create innovative and targeted marketing campaigns tailored to business goals **Social Media Management**: Manage company social media accounts (Facebook, Instagram,...

  • CRM & Digital Marketing Manager

    3 months ago

    Oshawa, Canada CM2 Solutions Inc. Full time

    cm2.ca **Role Title** : CRM & Digital Marketing Manager - Remote position, may require some visits to GM’s HQ **Division** : CRM Enterprise Marketing, General Motors of Canada Ltd. **The Company** CM2 specializes in marketing campaign management, and marketing automation solutions in the areas of CRM, Digital, and Retail. **The Position** CM2...

  • Data Scientist

    3 weeks ago

    Oshawa, Ontario, Canada General Motors Full time

    We are seeking a skilled Data Scientist to amplify our data analytics initiatives within the Customer Care and Aftersales organization, specifically within the Quality Team.The Role:We are looking for a talented individual to analyze and interpret complex aftersales warranty data, identifying trends, patterns, and opportunities, and translating findings into...

  • Data Scientist

    4 weeks ago

    Oshawa, Ontario, Canada General Motors Canada Full time

    About the RoleWe are seeking a skilled Data Scientist to amplify our data analytics initiatives within the Customer Care and Aftersales organization, specifically within the Quality Team. The ideal candidate will have experience in independently handling complex business data, performing insightful reviews, and generating comprehensive visualizations and...

  • CRM & Digital Marketing Manager (8 Month Contract)

    6 days ago

    Oshawa, Canada CM2 Solutions Inc. Full time

    cm2.ca **Role Title** : CRM & Digital Marketing Manager - Remote position, may require some visits to GM’s HQ **Division** : CRM Enterprise Marketing, General Motors of Canada Ltd. **The Company** CM2 specializes in marketing campaign management, and marketing automation solutions in the areas of CRM, Digital, and Retail. **The Position** CM2...

  • Digital Territory Growth Manager

    3 days ago

    Oshawa, Ontario, Canada Acosta Sales & Marketing Full time

    About the RoleWe are seeking an experienced Digital Territory Growth Manager to join our team in Acosta Sales & Marketing. As a key member of our sales team, you will be responsible for driving growth and increasing market share within your designated territory.Key Responsibilities:Develop and execute comprehensive strategies to increase sales and market...

  • Data Scientist

    3 weeks ago

    Oshawa, Ontario, Canada General Motors of Canada Full time

    About the RoleGeneral Motors of Canada is seeking a skilled Data Scientist to amplify our data analytics initiatives within the Customer Care and Aftersales organization, specifically within the Quality Team.Key ResponsibilitiesAnalyze and interpret complex aftersales warranty data to identify trends, patterns, and opportunities, translating findings into...

  • User Experience

    3 months ago

    Oshawa, Canada CM2 Solutions Inc. Full time

    CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Ltd. The GM Team of CM2 is based at GM’s Canadian headquarters in Oshawa. Headquartered in Oshawa, Ontario, General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green...

  • Digital Literacy Trainer

    2 months ago

    Oshawa, Canada JHS Durham Full time

    Job Title Digital Trainer Department Employment & Training Services Location All JHS Offices and Durham Community Posting Start Date August 13, 2024 Posting End Date EXTENDED Employment Group CUPE 2938.13 (Full Time - Fixed Term) Salary Grid Rate $23.32 per hour Standard Weekly Hours of Work 35 - 8am to 4pm Shift Work Required Flex hours occasionally...

  • Social Media Marketing

    2 weeks ago

    Oshawa, Canada Simcoe Restobar & Lounge Full time

    **Job Summary** **Responsibilities** - Develop and implement comprehensive social media strategies to increase brand visibility and engagement. - Create, curate, and manage published content across all social media platforms including Facebook, Instagram, Twitter, and LinkedIn. - Monitor social media channels for trends and insights; engage with followers...

  • Marketing Data Analyst

    2 months ago

    Oshawa, Canada CM2 Solutions Inc. Full time

    CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Ltd. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa; Headquartered in Oshawa, Ontario, General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green...

  • Analytical Support Specialist

    2 months ago

    Oshawa, Ontario, Canada beBee Professionals Full time

    Job Summary:beBee Professionals is seeking a highly skilled Business Analyst Coordinator to join our team. The successful candidate will be responsible for providing analytical and technical support to our business operations team.Key Responsibilities:Gather and analyze data to identify trends and opportunities for improvement.Develop and implement solutions...

  • Digital Engagement Co-ordinator

    3 months ago

    Oshawa, Canada Ontario Tech University Full time

    **Digital Engagement Co-ordinator - Communications and Marketing** **Tracking Code: req1296** **Faculty/Department**: Communications and Marketing Department **Number of Positions**:1 **Appointment Type**: Full-Time Continuing **Hours of Work**: 35 hours per week **Salary Range**:Level 7 - Starting Salary, Step 1 $60,852 **Posting Date**:September 3,...

  • Application Support Analyst

    5 months ago

    Oshawa, Canada CM2 Solutions Inc. Full time

    cm2.ca **Role Title**: Application & Data Support Analyst - Remote position, may require visits to GM’s HQ **Division**: CM2 Solutions Inc. at General Motors Canada Company **Overview of the Team**: CM2 supports Marketing, PR, Digital and Customer Relationship Management (CRM) activities at General Motors Canada Company. CM2 is based at GM's Canadian...

  • Postdoctoral Researcher in Marketing Analytics

    6 days ago

    Oshawa, Ontario, Canada Ontario Tech University Full time

    At Ontario Tech University, we invite applications for a Postdoctoral Fellow to join our research team at the Research Excellence Chair in Marketing Analytics and Decision Models. The successful candidate will work independently under the direct supervision of .This postdoctoral fellowship offers a unique opportunity to analyze large datasets in marketing....

  • Academic Position in Analytical Chemistry

    1 day ago

    Oshawa, Ontario, Canada Durham College Full time

    Job DescriptionDurham College is seeking a highly motivated and experienced professional to join our Faculty of Science, Engineering, and Information Technology as a part-time professor.The successful candidate will be responsible for teaching lab sections for CHEM4131 – Analytical Chemistry II, a continuation of Analytical Chemistry I. This course covers...