Social Media Marketing
2 weeks ago
**Job Summary**
**Responsibilities**
- Develop and implement comprehensive social media strategies to increase brand visibility and engagement.
- Create, curate, and manage published content across all social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Monitor social media channels for trends and insights; engage with followers to build community.
- Conduct research using Google tools to identify target audiences and optimize content accordingly.
- Collaborate with the marketing team to align social media campaigns with overall marketing objectives.
- Utilize advertising tools to create targeted ad campaigns that drive traffic and conversions.
- Analyze performance metrics using Hootsuite and other analytics tools to measure the success of campaigns and adjust strategies as needed.
- Design visually appealing graphics using Adobe Illustrator for social media posts and advertisements.
- Stay updated on industry trends, best practices in e-commerce, SEO, digital marketing, and graphic design.
**Skills**
- Proficiency in digital marketing concepts and tools.
- Strong knowledge of SEO principles to enhance content visibility.
- Experience with advertising on social media platforms.
- Familiarity with graphic design software such as Adobe Illustrator.
- Excellent research skills to identify trends and audience preferences.
- Ability to create compelling content that resonates with target audiences.
- Experience using Hootsuite or similar social media management tools is preferred.
- Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
**Job Type**: Freelance
Pay: $17.20 per hour
**Benefits**:
- Discounted or free food
- Flexible schedule
- On-site parking
- Store discount
- Work from home
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
**Experience**:
- Marketing: 1 year (preferred)
Work Location: In person
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