Manager, Sportsbook Operations and Content

3 weeks ago

Toronto, Canada Bally's Interactive - Toronto Full time

Are you a leader that strives on creating a strategy to drive growth? Are you passionate about delivering engaging and fun content?
**Who we are**:
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

**Well, what about the team?**:
We are looking for a highly organized and strategic-minded Sportsbook Operations and Content Manager to build out a team that is focused on delivering engaging and fun content for our players across all our different markets, while overseeing the performance of our sportsbook. The aim of the Content team is to keep our players loyal and highly engaged while sportsbook operations work on the performance of the sportsbook and are the front-line team to for all Sportsbook Queries and assistance required.

The team will create daily boosts, specials, as well as track performance across areas of the Sportsbook/Trading to identify any pain points or areas of concern and flag it to the appropriate audiences.

**So, what will you be doing?**:

- Managing a team responsible for the controlled betting content including betting specials and boosts and ensuring they are properly setup using our Sport product providers back office tools.
- Managing a team responsible for the content to be displayed on carousels in both retail and online sportsbook platforms.
- Providing Senior Stakeholders with regular reporting and identifying areas of concern within the Sportsbook Vertical. Both Online and Retail
- Overseeing budgeting, development, and execution of all content lead promotions such as Boosts & Specials
- Collaborating with the broader marketing teams to assist in the delivery of Marketing assets across the controlled content units.
- Working with our Technology partner to ensure any new markets/leagues are approved and follow our internal process while fulfilling all regulatory requirements.
- Assisting our technology partner with any regrades and/or no-action required
- Ensuring Sports Ops is properly staffed at all times
- Staying up to date with customer preferences, industry standards, and competitor analysis.
- Creating and Maintaining the Sports Master Calendar to assist the wider sportsbook marketing teams.
- Working closely with our technology partner to discuss player/market performance.
- Working closely with our Insights team monitor for trends and sports wagering performance.

**And what are we looking for?**:

- Be an amazing people leader, driving high performing teams
- Be commercially driven with a good understanding of P&L performance and leavers
- Demonstrate stakeholder management and relationship management skills
- Have a retail and online knowledge (preferred)

**Experience Required**:

- Have 5+ years of experience in sportsbook/casino marketing promotions
- Have 2+ years of experience managing people
- Data Analysis abilities (analyze large data sets).
- Understanding of sportsbetting & performance
- Experience building out teams
- Familiar with trends of US Sports Bettor both retail and online
- Tableau knowledge (good to have)

**This is what you'll get**:
Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer
- Annual leave - Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

**DNA / Values**:
At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we doWe are **Always Ready** to embrace change, adapt, and do what it takes to delight our customers. We believe that **You Make the Difference**, which is what gives our players the best experience and keeps them coming back. We are **All One Team**, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are **Learning Every Day** by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we **Love to Lead** by thinking differently, seeking innovation, and always looking for ways to raise our game.

**Equal Opportunities**:
**OUR HOME IN THE GREAT WHITE NORTH AWAITS...**:
If you love big city life it doesn’t get much better than Toronto. Come for the chance to work with one of the world’s leading gaming operators, stay for the incredible culture, wonderfully diverse population, and a sports scene that’s second to none. Be warned, you will need a heavy coat and a good pair of boots to get throug

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