Email Marketing Specialist

2 weeks ago

Quebec City, Canada Relation1 Full time

**OSF Digital** is a leading digital transformation firm with a global footprint in 30+ countries and over 2000 employees. Our passion is in helping businesses leverage commerce, marketing, sales, service, analytics, loyalty, and digital experience solutions. With rapidly growing, global expertise in enterprise connected commerce, OSF seamlessly guides brands throughout their entire digital transformation journey. Every day, we work with the largest and most well-known firms across the globe; and every day, we create meaningful customer experiences. We believe that when we unite as one team and pursue one shared vision, that we can revolutionize how our customers work. We are built on Six Core Values: 1) One team; 2) Results Anywhere; 3) Outperform; 4) OSF Excellence; 5) Driven By Change and; 6) OSF Strong.

**Responsibilities**:

- Propose and validate customer segmentation strategies to ensure that the appropriate audience selections, frequency of communication and other relevant strategic considerations are respected
- Establish nurture strategies, reward-disbursement workflows, and surprise-and-delight campaigns based on segmentations, while minimizing list decay/unsubscribes and increasing overall campaign performance
- Develop, design, customize, improve, and maintain landing pages using Unbounce
- Ensure best practices of data hygiene and integrity are applied to customer lists (e.g., accuracy, completeness and consistency) - including performing QA on customer lists

**Requirements**:

- Experience developing and maintaining landing pages using Unbounce
- Ability to interact with stakeholders and demonstrate both business and technical skills
- A customer advocate with excellent listening skills to fully understand customer requirements and pain points.
- Strong analytical skills and the ability to meet tight deadlines.

We are a rapidly growing team of diverse individuals passionate about performance, technology, and customer satisfaction. We are a work-from-anywhere company wherein most of our staff globally work remotely What matters to us is not *where* you work, it's *what* you deliver that matters to us OSF Digital places a key emphasis on work-life balance, employee satisfaction, and we strive to create a company culture that is innovative, and open while empowering individuals to contribute in ways that positively impact us all.

OSF Digital is proud to be an equal opportunity employer, where you can bring your whole self to work. Join an inclusive and passionate community of professionals who help bring about digital transformation for businesses around the world. At OSF Digital, we welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, national origin, age, marital status, or any other protected category in any of the jurisdictions in which we conduct business. The company will provide accommodations to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

**Benefits**:
OSF Digital est une entreprise de transformation numérique de premier plan avec une empreinte mondiale dans plus de 30 pays et plus de 2000 employés. Notre passion est d'aider les entreprises à tirer parti des solutions de commerce, de marketing, de vente, de service, d'analyse, de fidélisation et d'expérience numérique. Avec une expertise mondiale en pleine croissance dans le domaine du commerce connecté d'entreprise, OSF guide les marques de manière transparente tout au long de leur parcours de transformation numérique. Chaque jour, nous travaillons avec les entreprises les plus grandes et les plus connues à travers le monde ; et chaque jour, nous créons des expériences client significatives. Nous sommes convaincus que lorsque nous nous unissons en tant qu'équipe et poursuivons une vision commune, nous pouvons révolutionner la façon dont nos clients travaillent. Nous nous appuyons sur six valeurs fondamentales : 1) une équipe ; 2) des résultats partout ; 3) des performances supérieures ; 4) l'excellence de FOP ; 5) le changement comme moteur et 6) la force de FOP.

Responsabilités:

- Établir des calendriers et des stratégies de marketing par courriel et assurer l'exécution en temps opportun des initiatives de marketing par courriel.
- Proposer et valider des stratégies de segmentation des clients afin de s'assurer que les sélections d'audience appropriées, la fréquence de communication et d'autres considérations stratégiques pertinentes sont respectées
- Exécuter des tests A/B et multivariés sur l'ensemble des canaux marketing afin d'optimiser les performances des campagnes (par exemple, contenu dynamique/statique, lignes d'objet, heures de déploiement, offres promotionnelles, modèles prédictifs) et faire remonter les informations sur les performances des campagnes à l'équipe d'analyse dans une boucle d'amélioration

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