Community Management and Engagement Specialist

3 weeks ago

Toronto, Canada TREBAS INSTITUTE Full time

**Community Management/Engagement Specialist**

Trebas Institute, established in 1979, is a private vocational school with campuses in Montreal and Toronto and offering a broad range of programs in audio, film and television, business and technology as well as music, event and entertainment management. Our mission is to provide high-quality and accessible education and support services to maximize our students’ success and learning experience. We strive to achieve this mission through a commitment to excellence, innovation, interdisciplinary collaboration, as well as inclusiveness and diversity. Trebas Institute is a member of the Global University Systems Canada network of higher education institutions.

Fleming College, Toronto Programs is a public college-private partnership between Fleming College Canada (FC and Trebas), with academic delivery and student support services managed by Trebas.

FCT is currently seeking a proactive professional who is passionate about assisting students as they progress through their academic journey. Working in Downtown Toronto, the Academic Advisor will be responsible for developing strategies for the student’s overall academic success by bridging the gap between the various service providers on campus, and providing one-to-one consultations and counselling to students to follow-up on their academic progress throughout the semester. This role also includes guiding students in scholastic decisions, and helping them analyze and determine strengths and ensuring that students are progressing towards their goals.

**The role**

As a community management/engagement specialist, you will lead and coordinate the day-to-day community and organic activities for our institutions to grow our online communities around the world with the objective to engage prospective, current students, and alumni.

**Responsibilities**:

- Lead the coordination of community management for all social media channels and online reviews across multiple platforms
- Develop and implement an efficient system to manage community management requirements, including response guidelines, escalation process, and leads tracking
- Optimize available social media marketing tools to improve efficiency and manage all accounts effectively
- Work closely with Communications and Marketing teams to capture the institution’s tone and voice to maintain strong branding in responses to enquiries and comments online
- Act as next point of escalation for stakeholders when responding to direct messages and comments on all social channels
- Provide community support to the wider team during key organic campaigns and activities like Facebook, Instagram Live, Tik Tok, Zoom, webinars, and other on-campus/off-campus events
- Provide regular reporting on notable mentions, online feedback and reviews from students and potential leads to ensure we’re achieving our recruitment and brand awareness goals
- Explore new and innovative ways to connect and engage with our target audience via comments and direct messages on social media to increase online visibility and ensure high community engagement
- Cultivate existing student, alumni communities, and other forums to increase participation and to assist the social media specialists in gathering and producing user-generated content such as student/alumni features, interviews, photoshoots, IG takeovers
- Any other tasks as assigned

**Knowledge and Skills**
- Fluency in English, both speaking and writing
- Excellent verbal and written communication skills
- Advanced knowledge of mainstream social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and Google Reviews
- Familiar with online reputation management strategies and understanding of crisis communications
- Proficiency with Office 365 suite and Google Drive
- Familiar with marketing channels and online marketing strategies
- Strong organizational skills and attention to detail

**Experience**
- At least 1-2 years in a B2C or B2B role within a company or agency
- Demonstrable social media experience _(community management, campaign development or content creation)_
- Previous experience in a community management or chat support role
- Previous experience working with multiple stakeholders across a variety of roles

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Toronto, ON: reliably commute or plan to relocate before starting work (preferred)

**Experience**:

- Social media management: 1 year (preferred)

Work Location: Hybrid remote in Toronto, ON

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