Manager, Acquisition Strategy

2 weeks ago

Toronto, Canada PC Financial Full time

**All referred applicants must first be submitted through Workday by a current Loblaw Colleague.**

**Location**:
500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9

**When you hire great people, great things can happen.**

PC Financial offers unprecedented value to Canadians through payment products. We’re a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

**Why this role is important**

**What you’ll do**
- Develop the acquisition strategy for President’s Choice Financial deposit product across digital, in-store, and pavilion channels in collaboration with key stakeholders.
- Develop appropriate customer targeting strategies which incorporates the relevant channel and offer elements.
- Acquisition of annual deposit product customers within the allocated annual budgets.
- Develop and grow cross enterprise and external partnerships to increase the opportunities for acquisition; lead cross-functional forums to gain alignment on core acquisition strategies.
- Improve the efficiency of acquisition by lowering the cost to acquire.
- Channel management including supporting end to end execution of acquisition strategies across different channels.
- Partner with relevant teams to build appropriate forecasting and reporting tools across acquisition channels.
- Monitor performance indicators for customer acquisition and engagement. Leverage analytics to course correct and establish new proactive tactics in collaboration with key stakeholders.
- Manage the execution and evaluation of large scale acquisition campaigns.
- Continue to enhance the acquisition experience for customer.

**What you bring**
- Bachelor’s Degree in Business or Finance or equivalent work experience; MBA from a recognized institution a strong asset.
- Deep quantitative, analytical and conceptual problem-solving skills combined with outstanding business acumen.
- Results oriented. Demonstrated ability to be part of multiple projects/initiatives of varying size and complexity, while prioritizing and balancing multiple tasks within a fast-paced work environment.
- Exceptional verbal and written communication skills with creative ability to conceptualize and articulate new approaches and solutions.
- Strong interpersonal skills, ability work cross functionally within the organization and to build relationships internally and externally.
- Experience in development, implementation, and performance attribution of customer centric strategy & tactics.
- Ability to build and maintain strategic relationships.

**Number of Openings**:
1
- PC Financial recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our _organization. Accommodation_ is available upon request for applicants and colleagues with disabilities._

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us.

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