Manager, Digital Marketing

2 weeks ago

Toronto, Canada Capital One Full time

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,

Manager, Digital Marketing - Canada Acquisitions- Job Description**The Capital One Digital Marketing way.**

You might know us as a credit card company, but we’re about much more than that. We’re a data-driven company that is inspired by our customers’ needs, and passionate about making their lives simpler.

**Working with us**

How do we do things at Capital One? We listen — to our people, and to our customers. We change with the times and have adopted a flexible hybrid model (remote and/or in-office). A flexible hybrid working model is one that creates the opportunity to match the work that we do to the environment that best supports that work. We recognize that everyone has a unique working pattern so we’re open to discussing flexible working arrangements that will best accommodate you.

At Capital One we’re committed to diversity, inclusion and belonging. We strive to build a culture where diverse perspectives are valued, innovative ideas are encouraged and inclusive behaviours are embedded in everything we do to positively impact associates. Strive to build a culture where diverse perspectives are valued, innovative ideas are encouraged and to help challenge the status quo and create the best outcomes for everyone.

We’re focused on helping associates live well—physically, financially and emotionally. When you join us, we support you and those who are most important to you, offering full coverage for spouses, domestic partners, and dependents. We’ve designed our benefits program to be flexible, comprehensive and consistent across our organization. From health and fitness center discounts, to training and professional development programs—and much more—you’ll discover that Capital One is committed to helping you live your best life.

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

**Responsibilities**:

- Lead, train and manage a team of associates performing daily management of display, social, search, OLV, affiliate and Unaddressed AdMail campaigns from planning and execution to analysis and reporting.
- Partner with Business Analyst and Data Science teams to measure the effectiveness of marketing investments - identifying opportunities and actions to iterate and improve campaign performance and impact.
- Collaborate with internal associates and Brand AOR partners to develop full-funnel digital strategies for brand, acquisition and product focused campaigns.
- Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology, Creative etc. to execute strategies End to End.
- Work with a cross-functional team to develop and execute a testing agenda, including; audiences, user experience, creative, landing page, and channel/partner/platform expansions, CRO and more.
- Stay abreast of industry trends and technologies, betas, and new opportunities; advise on new ways to reach audiences.
- Manage and strengthen agency and partner relationships with Google, Yahoo, Microsoft, Meta and other vendors to ensure account teams bring value through their services.
- Develop robust, efficient, and scalable marketing operations processes to ensure the channel is run in a well managed way, seeking approvals, documenting launches and looking for ways to optimize processes etc.
- Communicate regular updates, channel metrics, progress reports, timelines, and results to key stakeholders.

**Basic Qualifications**:

- Bachelor’s Degree in business, marketing, or a like field
- 5+ years of experience in display, social, search, affiliate and OLV marketing with execution level experience/knowledge of key platforms/partners including but not limited to; GDN, GMP, Meta, The Trade Desk, Microsoft, Yahoo and more
- 5+ years of experience planning and implementing digital acquisition strategies
- 5+ years of experience managing multi-million dollar digital campaigns
- 3+ years of experience in people management
- 1+ year of experience in project management
- Strong communication and presentation skills, with the ability to effectively convey ideas, insights, and results to stakeholders
- Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines

**Preferred **Qualifications**:

- 8+ years of experience in performance marketing managing a high volume accounts and large media budgets
- An expert in bidding and targeting strategies, budget allocation, and performance measurement
- Strong analytical skills and proficiency in data analysis tools, with the ability to translate complex data into actionable insights
- Experience in other digital marketing channels such as Addressable TV, Connected TV, Digital Audio, Social, etc.
- “Self-starter”,

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