Growth Marketing Manager, Acquisition

2 weeks ago

Toronto ON, Canada Noibu Technologies Inc. Full time

Noibu is Canada’s Capital city’s fastest-growing technology company. We help brands recover millions of dollars in lost sales every day by helping them detect, manage and resolve critical errors on their online store. Customer Obsession, Quality, Results-Oriented and Accountability. We've been recognized in 2023 as the Globe and Mail's 8th Fastest Growing Company , 12th in Deloitte Technology Fast 500, #2 in Canada for Deloitte's Fast 50 in Technology , and #4 on Forbes Canada's Best Startup Employers . As a Growth Marketing Manager at Noibu, you'll be the driving force behind our strategy to boost customer acquisition, engagement, and revenue growth. Your playground includes crafting and executing innovative marketing initiatives, focusing on channels that resonate with our eCommerce personas. In this role, you'll be the architect of cross-functional collaboration, working directly with the Director of Marketing, Content Marketing Specialist, Design Team and Product Marketing Manager to drive marketing sourced pipeline and revenue.
Strategy Development: Identify and prioritize key growth channels, utilizing a data-driven approach to optimize performance continually. Work closely with the Director of Marketing and GTM functions to develop and implement growth marketing strategies aligned with business objectives.
Customer Acquisition: Plan and execute targeted digital campaigns to acquire high-value B2B customers. Implement and optimize paid media advertising, SEO, email marketing, event marketing, and other customer acquisition tactics.
Conversion Rate Optimization (CRO): Conduct A/B testing and analyze user behaviour to improve conversion rates across marketing channels. Enhance and take charge of refining the conversion process and the buyer's journey on our website.
Regularly analyze marketing performance towards company goals and individual key performance indicators (KPIs). Provide actionable insights through data analysis and reporting, contributing to ongoing strategy refinement.
Collaboration and Leadership: Collaborate with cross-functional teams, including sales, product, and customer success, to align marketing efforts with overall business goals. Stay abreast of industry trends, competitor activities, and emerging marketing technologies.
Comfortable with the likes of supporting organic growth, email marketing, data analysis, CRO, and growth hacking initiatives.
Collaborate closely with the sales team to understand their needs and challenges, developing marketing strategies that align with sales objectives. Continuously assess and refine marketing initiatives to enhance sales velocity, streamlining processes and identifying opportunities for increased efficiency.
We're on the lookout for a high performer to join our team as the Growth Marketing Manager at Noibu A versatile marketing professional, with a t-shaped skill set, embodying the qualities of a well-rounded generalist—a marketing Swiss Army knife.
If you're the type of person who loves a good challenge and thrives in the hustle and bustle of a startup, you might be our perfect match. We are looking for someone with a passion for testing new ideas, tweaking strategies, and adapting on the fly as our market evolves. You'll wear many hats here, blending your analytical chops with creative flair and a hands-on problem-solving attitude. If you're ready to dive into an exciting role where you can make a real impact on our startup's journey, we'd love to chat with you
Pipeline sourced
We're a pay for impact company that is striving to lead the market in regards to compensation. Outside of your base salary, you have access to our Employee Stock Option Plan and potential variable pay or bonus arrangements.
️ Unlimited Time Off & Flexible Working Style
In addition to unlimited time off, we enforce an annual minimum of 3 weeks for all employees and have a company wide holiday shut down every year. Our flexible working style means you get to choose the hours that work best for you.
Think things like Monthly Company-Wide & Team-Specific Socials, frequent post-work Happy Hours, and a MAJOR annual Holiday Party
...At Noibu, we are committed to building and fostering an environment where our employees feel included, valued, supported, and heard. We strongly encourage applications from Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

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