Digital Performance Lead

4 months ago

Toronto, Canada Thinkingbox Full time

**Who We Are**

Hi We’re AntiSocial Solutions, a social-first digital marketing agency made up of people who love to create. Our work spans industries; we produce conceptual campaigns, strategic media plans, creator and influencer strategies, and create content for great brands across the globe. As a division of Thinkingbox, we have offices located in Vancouver, Toronto, New York City, Salt Lake City, and Los Angeles.

At AntiSocial, you’ll be joining a diverse and talented group of people who craft campaigns and provide solutions for the world’s top brands. We love our culture and the natural collaboration that happens in and around our five offices, from dog parties to happy hour Thursdays, we maintain a vibrant work environment. However, for one month a year we encourage our people to explore the world. Try working from another office or even the beaches of Bali and expand your worldview, then bring that experience back to the team.

**The Opportunity**

AntiSocial Solutions is at the forefront of driving results for our clients, and we’re looking for a Digital Performance Lead who excels in retail and e-commerce to join our dynamic media team. You will be responsible for overseeing and optimizing digital performance strategies across multiple retail and e-commerce accounts for Paid Search and Social while leveraging tools to optimize performance, ensuring effective planning, buying and measurement. Your expertise in data-driven decision-making, campaign optimization, and media performance analysis will strengthen our agency’s capabilities and drive our clients' success. With a strong and demonstrable understanding of performance marketing you will oversee a team of Media Performance Specialists.

**What You'll Be Doing**:

- Team Leadership: Lead and mentor a team of performance media specialists, fostering a culture of excellence, innovation, and continuous learning.
- Strategy Development: Develop and oversee comprehensive performance media strategies aligned with clients' goals, target audience, and budget requirements.
- Campaign Planning: Collaborate with clients and internal teams to define campaign objectives, KPIs and target metrics, ensuring strategic alignment across all stakeholders.
- Media Buying: Oversee media buying activities across Paid Search and Social, including core and emerging platforms.
- Performance Optimization: Instill best practice and process within your team for continuous campaign performance monitoring and analysis, leveraging data insights to optimize media spend, leveraging tools to automate & improve performance, targeting, messaging and creative elements.
- Tools & Technology: Manage Product Feed Optimization Tool, SEM RUSH, and Dashboards.
- Budget Management: Manage campaign budgets effectively, ensuring optimal allocation and tracking of media spend.
- Client Relationships: Manage client relationships, presenting performance reports, and strategy updates.
- Partner Relationships: Build increasingly stronger relationships with core and emerging partners, and contribute to overall agency partner agendas
- Industry Trends: Stay up-to-date with industry trends, emerging technologies/platforms, and best practice in performance media, and proactively share formal insights/POVs with internal teams and clients.

**What You'll Bring**:

- 5+ years in the media industry with proven experience in performance marketing.
- Proven experience in performance media planning and buying.
- Deep understanding of advertising platforms across paid Search and Social (Google Ads, Meta, Bing, TikTok, Snapchat, Pinterest).Direct experience managing retail/eCommerce focused clients.
- Deep understanding of additional tools for product feed optimization, dashboards, etc
- Strong analytical skills and ability to interpret data to drive campaign optimization and decision-making.
- Excellent communication and presentation skills, with the ability to effectively convey complex ideas and strategies to clients and internal stakeholders.
- Strong leadership abilities, with a track record of successfully managing and mentoring a team of performance media specialists.
- Strategic mindset with a passion for staying ahead of industry trends and leveraging new media opportunities.
- Results-driven and goal-oriented mentality, with a focus on delivering meaningful outcomes and ROI for clients.
- Adaptable and able to thrive in a fast-paced, every changing environment.

**Additional Info**:

- Additional Info
- Hybrid (3 days in-office / week)
- Mentorship program
- Flexible time off / paid vacation / sick days
- Culture events
- Office lunches
- Employee recognition and incentive program
- Seasonal parties
- Company swag
- Industry events
- Dog-friendly offices
- Unlimited coffee, drinks, snacks
- Flex / travel work options
- Extended health benefits

**Equal Opportunity**

Here at AntiSocial Solutions, we are committed to building an environment where our employees continuously feel included,

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