Digital Marketing Specialist
5 months ago
We are seeking a passionate and creative Digital Marketing Specialist with a strong focus on social media to join our dynamic team. As a Digital Marketing Specialist, you will be responsible for devising and executing innovative digital marketing campaigns, with a primary focus on leveraging social media platforms to drive potential sales to our dealership.
**Responsibilities**:
- Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and lead generation.
- Create and curate engaging content for various social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Manage all social media accounts, including daily posts, community engagement, and follower interaction.
- Utilize social media advertising platforms (e.g., Facebook Ads Manager) to create and optimize targeted ad campaigns to drive traffic and conversions.
- Monitor and analyze social media performance metrics and provide regular reports, insights, and recommendations for optimization.
- Collaborate with the sales team to align digital marketing efforts with sales objectives and promotional activities.
- Stay up-to-date with the latest trends and best practices in digital marketing and social media.
**Required or Nice-to-Have Skills**:
- Proficiency in Google Analytics and Google Ads
- Experience with E-commerce platforms
- Knowledge of CSS, HTML5, Adobe Creative Suite
- Experience with WordPress for content management
Pay: $35,269.75-$50,000.00 per year
**Benefits**:
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount
Schedule:
- 8 hour shift
- Monday to Friday
**Education**:
- Secondary School (preferred)
Work Location: In person
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