Community Marketing Coordinator

2 weeks ago

Vancouver, Canada Pedalheads Bike Camps Inc. Full time

**Community Marketing Coordinator**

**Who we are**

We are a fast-growing leader in children’s programming who offer high-quality bike and swim lessons across North America.

**Our mission**

We inspire kids to believe in themselves.

**Why you’ll love working at Pedalheads**

**Growth**

Pedalheads has 170+ locations in 40+ cities with 2000+ amazing staff who get to teach 70,000+ children every year. Pedalheads has grown more than 50% over the past 2 years while maintaining a “love what you do” culture with considerable flexibility and opportunity for professional growth.

**Culture**

Our people consistently attribute their love of working at Pedalheads to the culture and team. We’re all about creating a supportive, energizing team environment with fun, friendly and driven people.

**Opportunity**

We are passionate about developing our people and teams to their highest potential, with a high value on trust and empowerment. Our progressive, collaborative culture and ambitious North American expansion plans translate into all kinds of career growth and development opportunities.

**Purpose**

By teaching fundamental skills, building confidence and igniting their sense of adventure, we can forever impact the life of a child. Pedalheads also offers a generous bursary program and give back program through annual social giving, and we are continuously working on meaningful ways to make communities better for having us there

**The Role**

The Community Marketing Coordinator will be responsible for building relationships, generating awareness, and driving Pedalheads’ growth in the BC market. To do so, this approximately 40 hr/week role is hybrid and requires a mix of work during business hours, evenings, and weekends. The Community Marketing Coordinator will be instrumental in making Pedalheads a household name in this market and in helping us achieve our registration goals. The Community Marketing Coordinator will plan and execute high visibility on-the-ground marketing tactics that create interest and excitement among our key audiences across the Lower Mainland.

**Duties and responsibilities**

This is a full-time, 12-month contract and could potentially develop into a more permanent position in the future. This is a fun, active role that helps us further entrench Pedalheads into the community and it involves meeting new people, looking for business collaboration opportunities and partnerships for activating on-site events. This role requires someone who is hands-on and loves networking. Proven experience in event marketing, local store marketing, sales or customer service would be an asset.

**Community Outreach**
- Develop relationships with schools, Parent Advisory Councils (PACs), local media, businesses and other potential partners and implement programming to drive registrations (e.g. school fundraisers, pop-up events, referral programs, sharing on social media feeds.)
- Research and attend appropriate local events to connect with families in the community and hand out information and/or provide demonstrations of Pedalheads camps.
- Research and schedule marketing drops at targeted locations.
- Be a market expert and provide information that can help the Pedalheads marketing team better understand and communicate with the community and potential customers.
- Track and report on Community Marketing initiatives.

**Marketing Support**
- Support with local marketing material ordering, re-ordering and inventory reporting for BC as well as all other Pedalheads regions across Canada and the USA.
- Liaise with Regional Managers, City Managers, and Regional Coordinators to share ideas, acquire materials or bookings they would need to secure, and help to support their region’s marketing goals.
- Be the Regional Marketing goal champion by meeting with teams on an ongoing cadence to track marketing efforts throughout the year.
- Drive registration goals by: discovering and proposing new marketing tactics including digital and traditional media such as outdoor/transit/print/radio/direct mail.
- Post on local community and third-party platforms (ie. Websites, Facebook Groups, Social media pages, community bulletins.)
- Provide social media content (photography or video) to the Pedalheads marketing team (ie. photos taken at events or school activations)
- Suggest key influencers or ambassadors among the local parent community that would help promote the Pedalheads brand.

**Skills, Knowledge and Experience**
- Self-motivated and driven
- Has excellent written and verbal communication skills
- Relationship builder - builds and preserves trusting relationships with the community and employees
- Passionate and collaborative - participates and proudly represents the company
- Enthusiastic and brings positive energy
- Responsible - takes initiative and takes charge of situations
- Flexible and adaptable - adjusts quickly to changing situations; copes effectively with complexity and change
- Organized and i

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