Marketing Operations Specialist

1 week ago

Toronto, Canada Docebo Full time

Hey you Want to work for one of the fastest growing SaaS companies in the world?

We’re building the next generation of learning software that companies like AWS, Netflix, Opentable and L’Oreal rely on to deliver training We believe learning is for everyone, and that we all have something we can learn from each other. We rely on one another to continuously innovate our products and processes to create an exceptional experience for our employees, customers and partners.

Still not sure? We are a culture where values are at the center of everything we do. We also embody what we call the
**Docebo Heart**. We trust our teammates, assume the best of one another, and also hold space for all the differences that make us better.

Are you ready to be a part of the learning revolution?

**About This Opportunity**:
As the Marketing Operations Specialist, you will play a key role in Docebo’s Revenue Operations function. The Revenue Operations Team is a global and centralized function positioned to support the entire revenue funnel.

Part of our Revenue Operations Team, you will report into the Senior Director of Revenue Operations. This role has a dotted line into the Head of Growth Marketing and will be tied closely to the marketing team's strategy and business objectives. A Marketing Operations Specialist has a passion for the intersection of marketing and technology and plays a critical role in supporting demand and revenue generation at Docebo.

The Marketing Operations Specialist partners closely with all global sales and marketing leaders to build a world-class marketing operations center of excellence - across people, process and technology.

You will work hand-in-hand with our COE and Revenue Operations teams to build full-funnel data revenue models for our business. By focusing on connecting these models with our marketing plan you can ensure our campaigns are forecasting needed impact from leads to pipeline - giving line of sight into attaining our targets. You will also manage the marketing technology stack with the Revenue Systems team ensuring we are making the most of our marketing technology needs and investments.

**Responsibilities**:

- ** Process Optimization and Operations**:

- Partner cross functionally to build world class acquisition funnels and measurable marketing programs that fuel growth
- Define, track, and implement operational solutions & processes that scale
- Build lead scoring methodology, optimize the lead routing and recommend actions to continuously improve our lead gen flow and buying experience - based on data insights
- Work closely with the inbound and outbound business development teams to align key revenue-impacting workflows, systems and processes and constantly improve them
- Connect Marketing, Sales, and Business Development operations across the customer acquisition and growth cycle to drive efficiency and keep all teams accountable to Revenue
- Proactively communicate progress, deliverables, roadblocks, and results
- **
Insights and Reporting**:

- Build standardized dashboards for operational purposes providing insights into operational efficiency (campaigns, tactics and lead lifecycle effectiveness) and generate ad-hoc analysis for key stakeholders
- Collaborate with cross-functional teams to incorporate new data sources from systems such as Salesforce, Hubspot, Outreach, etc.
- Maintain clean CRM lead data: manage data integrity of CRM and pipeline across our different tools and reporting
- Report on account-based program metrics, including pipeline velocity, account engagement and other cohort specific details
- Forecast revenue and provide visibility of our marketing metrics against forecasts and execute recommendations to improve go-to-market productivity (i.e. attribution model)
- **
Tools and Workflows**:

- Maintain a knowledge base of documentation, content, and training material

**Requirements**:

- Experience: 3-5 years in marketing operations background and interest in integrating software, creating automations, and auditing data for accuracy
- Systems Knowledge: Familiar with systems like GA, Marketo, Hubspot, Salesforce, Gong, Outreach, ZoomInfo, Ringlead, and Tableau
- Entrepreneurial and self-sufficient: work without micro-management, driving own agenda and consistently delivering high-quality results
- Problem Solver: You love tackling the most difficult of challenges and know how to get to the best solution
- Strength: Ability to manage multiple projects in a fast-paced, global environment and work cross functionally
- A True Team Player: You're a leader and you know that to get the best results, you also are a great team player.
- Detail Oriented: Nothing gets overlooked when it comes to you.
- Understanding of the learning technology industry and experience in software businesses would be highly beneficial
- Skills: Excellent oral and written communication skills

LI-Hybrid

**Benefits & Perks**
- Inclusive and flexible work environment
- Gen

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