Social Media and Digital Content Officer

6 days ago


Charlottetown, Canada Government of Prince Edward Island Full time

**Social Media and Digital Content Officer**

**Department**: Fisheries, Tourism, Sport and Culture - Tourism PEI

**Location**: Charlottetown

**Position**:One (1) Full-time Classified Position

**Employment Type**: Permanent - UPSE

**Hourly Salary Range**: $31.08 - $38.87

**Annual Salary Range**: $60,606 - $75,797

**Pay Level**: 15

**Bi-Weekly Hours**: 75.0 hours bi-weekly (Monday - Friday)

**Posting ID**:165924-1224FTPO

**Closing Date**:Monday, December 30, 2024 5:00 p.m.

**Open to**: Public

The Department of Fisheries, Tourism, Sport and Culture is committed to Equity, Diversity, Inclusion and Accessibility. Our goal is to build a public sector workforce that reflects the diverse communities we serve and to promote welcoming, diverse, inclusive, respectful workplaces that are accessible to all. We welcome all interested individuals including Indigenous People, persons with disabilities, Black, racialized, ethnic and culturally diverse groups, as well as people regardless of their sexual orientation, gender identities, and gender expressions. Those looking for more information are invited to visit our Equity, Diversity, and Inclusion Policy.

**What we offer**:

- Health and dental benefits
- Pension plan
- Up to $2,500 annual training funds
- Three weeks paid vacation
- sick leave annually

This Social Media and Digital Content Officer is responsible for developing and executing Tourism PEI’s social media strategy to enhance its online presence, engage with its audience, and achieve marketing and communication goals. Their primary tasks include creating and curating content, monitoring social media platforms, engaging with followers, analyzing performance metrics, and staying updated on social media trends. They also collaborate with other departments to ensure consistency in messaging and branding across all digital channels.

**Duties will include but are not limited to**:

- Create compelling well written content for social media outlets that is timely and engaging including leveraging videos, high quality infographics, photos, and writing informative texts;
- Select and share relevant third-party content that aligns with Tourism PEI’s brand and values;
- Identify and collaborate with influencers, partners and brand ambassadors to amplify social media reach;
- Collaborate and coordinate with the marketing team and media relations team in creating effective communication and ensuring a strong and consistent voice on all social platforms this is aligned with the organization’s desired public image;
- Plan, develop, evaluate, and execute strategic content calendars with daily key messages that aligns with the strategy, marketing campaigns and demand generators;
- Ensure professional, friendly, and highly responsive social media content is distributed and maintains the highest standards of appearance, both in English and in French;
- Engage with social media followers in real time as required. Monitor social channels, and work in partnership with other agencies and third parties to identify issues and respond effectively and timely to online comments and questions;
- Design and execute social media campaigns to support broader marketing and communication goals while keeping a pulse on what’s trending;
- Develop key performance targets and data gathering processes, and identify, collect, and regularly distribute social media analytics; and
- Other duties as required.

**Minimum Qualifications**:

- Successful completion of a university degree in communications, marketing or related field.
- Considerable experience in corporate communications.
- Considerable experience with social media (Facebook, Twitter, Instagram, TikTok etc.), and in analytics and reporting social media metrics.
- Experience with web content management systems (Drupal, etc.).
- Demonstrated equivalencies will be considered.
- Excellent writing skills (grammar, composition, readability, spelling, typing speed).
- Must have a strong knowledge of digital marketing and concepts (SEO, SEM, etc.).
- Must have a knowledge of G4 analytics and of social media scheduling tools.
- Excellent collaborative and interpersonal communication skills.
- Must be self-directed and possess an ability to work independently.
- Must have good previous work and attendance record.

**Other Qualifications**:

- Bilingual (English/French written fluency) considered an asset.

**Preference will be given to UPSE Civil Employees as per the UPSE Civil Collective Agreement.**

**This competition may be used to fill future job vacancies.**
- **No. 6 on Forbes’ list of Canada’s Best Employers 2024**_
- **The Public Service is inspired to make a positive impact and proud to shape the future of our Island Community.**_

**Job Types**: Full-time, Permanent

Pay: $60,606.00-$75,797.00 per year

**Benefits**:

- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Language training provided
- Life insurance
- On-s



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