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Digital Engagement Coordinator

1 month ago

Halifax, Canada YMCA of Greater HalifaxDartmouth Full time

**Title**:Digital Engagement Coordinator

**Position Status**: Full-Time

**Salary**: $43,800 - $59,200 per year

**Start Date**: February 2024

**Location**: YMCA Association Services

The YMCA is a place where everyone belongs. We are committed to providing equal opportunity for all, in a welcoming space that is both nurturing and fun - in a community of shared responsibilities, where children and families can thrive.

There are lots of places to work, but few opportunities to do work that really matters, and the Y is one of those rare places. When you join our team, you don’t just get a job - you’ll embark on an exciting path in career development. You will be part of a team that provides children, youth, and adults of all ages a sense of belonging in their community.

**The Opportunity**

This position provides support to the Communications Department in the planning, developing, and execution of content creation for our YMCA. The Digital Engagement Coordinator is an organized, digital savvy communicator, with experience in web design and knowledge of WordPress content management systems. You will strengthen the YMCA’s online presence by creating engaging content and optimizing digital platforms including the YMCA website, social media channels, and our digital advertising. With support from the Director of Strategic Communications, the Digital Engagement Coordinator will create and implement a digital advertising strategy in support of our membership promotion and program targets. They will develop and execute a social media strategy with a focus on Equity, Diversity, and Inclusion (EDI). You will be working with a small team to conceptualize and implement communication strategies and digital campaigns.

**Responsibilities**
- Website development, content creation and management
- Utilize analytics, create social media strategies, and modify them as required, to improve engagement metrics
- Write web content, source, and edit images, make changes to website, and manage SEO in consultation with Director of Strategic Communications
- Create and implement digital ads for membership and program promotion
- Cultivate and nurture positive connections with participants, community members, staff, and volunteers by fostering a culture of open and constructive internal/external communications, ensuring prompt and responsive handling of inquiries and requests
- Serve as the main point of contact for inquiries through social media platforms, ensuring timely, professional, and accurate responsiveness
- Navigate and deliver on multiple departments requests with competing deadlines, including promotional materials
- Create and maintain content calendars
- Ensure all content is properly Y branded and language is reflective of the YMCA brand
- Other duties as assigned

**Qualifications & Skills**
- Post-secondary education in Marketing, Communications, or related field
- 2+ years in a similar role preferred, however, new grads will be considered
- Understand the best practices of main social media channels including Facebook, Instagram, Twitter, LinkedIn etc.
- Understanding of paid social media
- CSS, HTML, and JavaScript skills
- SEO skills
- Strong communicator who works well independently and with a team
- Knowledge of Adobe Photoshop, InDesign, WordPress, and Illustrator is considered an asset
- Superior time management skills and the ability to juggle multiple projects simultaneously.

**We Offer**
- Participation in a comprehensive Group Benefits and Pension Program
- Strong work/life balance programs, i.e., paid vacation and personal days
- Individual and family YMCA Membership options
- Access to discounted childcare and programs

We look forward to hearing from you

The YMCA of Greater Halifax/Dartmouth is an equal opportunity employer that values the diversity of people and communities and is committed to excellence and inclusion in our Association. We are committed to an environment that is barrier free. If you require accommodation during the hiring process, please inform us in advance to arrange reasonable and appropriate accommodation. Applicants are encouraged to self-identify

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