Director, Social

3 weeks ago

Edmonton, Canada Explore Edmonton Corporation Full time

**About Us**:
We are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.

Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units’ market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city’s two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton’s mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.

The Destination Development & Marketing Group is focused on driving sustainable year-round visitation through program and initiatives that positively impact Edmonton’s image and awareness in regional and international markets. More specifically on the destination development side, we help develop and showcase the amazing tourism experiences Edmonton has to offer visitors. We work closely with local businesses, ground operators, attractions, experience providers and festivals to help develop products and experiences that are authentic to Edmonton.

The sustainability team is committed to furthering explore Edmonton sustainable practises throughout its operations, and to exemplify our five organizational values and every step of their work. Together, they support the development of the visitor economy in Edmonton by connecting our ecological and cultural history with a future vision of our industry; focusing on how the visitor economy’s contribution can be maximized to benefit the lives and livelihoods of Edmontonians.

**About the Position**:
Are you passionate about driving impactful change and shaping a sustainable future? Join us as the **Director of Social and Environmental Sustainability**, where you will be at the forefront of our mission to enhance environmental and social responsibility

In this dynamic role, you’ll collaborate with managers, employees, clients, and stakeholders to revolutionize our approach to sustainability. Your vision will help us minimize our environmental footprint while maximizing our positive social impact—making a real difference in our community and beyond

As a key leader, you’ll implement groundbreaking sustainability initiatives aligned with our business strategy, Edmonton’s Regenerative Tourism Strategy, and the city’s strategic vision. You’ll bridge communication across diverse teams, translating complex sustainability concepts into actionable insights that resonate with every part of our organization.
- Develop and implement comprehensive sustainability strategies that align with Explore Edmonton’s vision and goals, ensuring they integrate with the broader Edmonton Regenerative Tourism Strategy.
- Lead and mentor a team of sustainability professionals, fostering a culture of innovation, collaboration, and accountability.
- Brainstorm and identify creative ways in which the company can balance business obligations with the goal of respecting, supporting, and improving the local and global environments.
- Lead the company towards change by anticipating sustainability trends and seizing new business opportunities.
- Design, launch, and manage sustainability programs and initiatives that address key environmental and social impact areas, such as energy efficiency, waste reduction, and community engagement.
- Integrate sustainability beyond compliance and into areas like new product offerings and new business opportunities.
- Work with communications and marketing to develop pioneering sustainability programs, products and experiences that position Edmonton as a sustainable tourism destination of choice.
- Increase national and international awareness of Edmonton by amplifying our sustainable tourism features according to international standards and best practices.
- Develop and maintain systems that support major event organizers in developing and implementing leading-edge sustainable event plans.
- Establish and monitor key performance indicators (KPIs) to evaluate the success of sustainability programs and drive continuous improvement.
- Propose and implement strategies to address various environmental concerns including energy use, conservation, reduction of pollution, sustainable agriculture, sustainable procurement, recycling, building and facility design, and general education on sustainability.
- Considers

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