Digital Strategist

3 weeks ago


Toronto, Canada Dentsu Media Full time

Company Description

Our mission is to _Drive Performance. _We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

**Job Description**:

- Manage digital marketing projects for a portfolio of clients, in collaboration with performance experts
- Communicate elements of the brief to internal teams, and ensure comprehension of the objectives and underlying strategy
- Develop the project plan in order to react rapidly to new demands and adjust as required
- With direction from the Digital Client Lead, provide tactical and strategic recommendations to enhance performance
- Plan projects and supervise the execution of the various stages of production (manage scope, support teams in preparing and delivering assets)
- Provide administrative support to the Digital Client Lead (billing, profitability reports, forecasts, performance reports, setup tasks, manage MPAs, etc.)
- Be a trusted advisor to our clients, partners and vendors, developing positive relationships that reflect true partnership in achieving the objectives of the client’s business
- Balance the dual expectations of both the client and agency to ensure seamless project delivery and quality;
- Use your passion and creativity to help develop intelligent, innovative and effective ideas and process improvements for your clients
- Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings
- Supervise the development of proper tactics to support the defined strategy and achieve client’s goals

**Qualifications**:

- Post-Secondary education in Marketing, Digital Media, or related field
- A minimum of 3 years of experience in a similar position in digital media
- A minimum of 1 year of experience in strategic account management, previous experience within paid social and paid search is required
- Experienced with the following tools: google analytics, campaign manager, meta business suite, google ads, DV 360
- Advanced excel experience
- Possess superior presentation skills - both in-person and over the phone
- Strong organizational skills across multiple projects and priorities
- Strong ability in project or account management

Additional Information

LI-DM1


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