Strategist

2 months ago

Toronto, Canada TrackDDB Full time

Overview:
At Track, we are a group of analysts and artists who tap into the power of customer data to create relevancy, change behavior and ultimately grow our clients’ business. We’re currently looking for a 1:1 Strategist to join our growing team of digital, CRM and integrated strategists.

What we can offer you:

- A friendly culture deeply rooted in mutual respect for everyone’s time and individual goals
- Opportunity for professional growth, training and industry leadership in our category
- Hybrid work arrangement

**Responsibilities**:

- Support integrated planning projects for key clients/projects bringing in the optimal mix of analytics, strategy, creative, tech, account representation to craft various deliverables like playbooks, campaign strategies, response plans, creative briefs, POVs, trends and reports.
- Ability to see both the forest and the trees, being able to help visualize how moments connect to form a cohesive customer journey - and how to transform those strategies into comprehensive connections plans, with an emphasis on segmentation, micro-journeys and content/cadence planning.
- Proactive in seeking to connect customer data with consumer research and cultural trends to uncover meaningful insights about a consumer and their behaviour.
- Reactive in responding to client questions, requests or needs while always taking a beat to think through the right approach and long-term implications.
- Develop both the strategy and the story - you will have the ability to clearly articulate and present your work in a confident and persuasive manner to clients and teams.
- Keep tabs on the competitive landscape and share industry news/innovations, particularly in the 1:1 space on an ongoing basis.
- Develop and maintain a positive relationship with appropriate Client contacts and partner agency network.
- Establish strong relationships with internal team members across all agency departments.
- Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process to help spark innovation, and possess the ability to formulate and communicate an objective point of view on creative work that is constructive and representative of the consumer.
- Support the development of thought leadership to both enhance the internal knowledge base on what the strategy team can do, but also to bolster the external positioning and new business efforts.
- Educate both agency and client on best practices and trends as they evolve, making sure our brands are always developing and distributing best in class work.

Qualifications:

- 2-5 years of integrated communications planning experience with emphasis on data-driven, 1:1 / digital communications.
- Desire to help build a culture inside the agency and with the client that is focused on using data to drive creative and executional innovation.
- Strong ability to think creatively, strategically and analytically.
- Impeccable attention to detail.
- Excellent verbal, written, and presentation skills.
- Ability to multitask and manage multiple clients and projects.
- Excitement to dig into always-on campaign optimization and ability to tell a compelling story through reporting.
- Comfort working with teams at all levels.
- Love seeing your hard work benefit the team and laughing together along the way

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