Director of Growth Marketing

1 month ago

Montréal QC, Canada Solutions Petal Inc. Full time

Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights.

Our commitment to fostering an exceptional workplace culture has earned us notable recognitions, including being listed as a **Great Place to Work** in both the technology and healthcare sectors. Join us in our mission to empower healthcare innovators and improve healthcare differently.

**What you can expect when joining the team**

Reporting to the Vice-President of Marketing, you will step into a pivotal role as a Director of Growth Marketing, responsible for leading and executing strategies that drive customer acquisition, retention and revenue growth that effectively promote Petal's products and drive increased engagement with our target audience.

You will collaborate closely with cross-functional teams, including leadership, product management, sales and the central marketing team to ensure alignment and maximize the impact of our marketing efforts.

**Your daily life**

In your day to day, you will be led to:

- Understand Petal’s business and marketing strategies, and support core initiatives that promote Petal’s growth;
- Leverage data analytics to design and optimize campaigns, ensuring maximum ROI;
- Develop a comprehensive growth strategy supporting our growth outside of Quebec;
- Develop and execute Account-Based Marketing campaigns that will help expand our customer base, increase revenue, and achieve business growth;
- Implement the right tools and platforms to track and optimize performance (CRM systems, automation, etc.);
- Lead, mentor and grow a high-performing team of growth and field marketers;
- Lead marketing plan and budget exercises with various internal stakeholders;
- Develop and present actionable reports on growth metrics, KPIs and insights to executive leadership.

**Your profile**

Are you a seasoned and strategic marketing professional, known for your capacity to execute comprehensive marketing strategies and drive results? Are you looking for a challenging role that allows you to showcase your expertise and make a significant impact on a company's growth? _The sky is the limit _If you have:

- 7 years of experience in a marketing function;
- Experience as a Senior Marketing Manager in a B2B technology company;
- A solid track record of successfully developing and executing marketing strategies;
- Excellent analytical and reporting skills;
- Strong project management skills, with ability to work cross-functionally;
- Proven experience working in HealthTech (asset);
- A Bachelor's degree in marketing, business, or a related field;
- Since you will be regularly interacting with English-speaking colleagues located outside of Québec, proficiency in both English and French (spoken, written, and read) is required.

**Petal’s position on remote working**

In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to. Petal employees continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations.

**Our benefits**
- A signing bonus of $1,000 for your remote work set-up;
- Compensation that recognizes your contribution;
- 4 to 6 weeks of paid vacation per year;
- 5 paid personal days per year;
- A group RRSP / DPSP plan with employer contribution;
- A complete group insurance plan, from day 1;
- An annual wellness allowance;
- Flexible work hours and more.
- Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request._

  • Director of Growth Marketing

    5 months ago

    Montréal, Canada Parallels Full time

    **Director of Growth Marketing** Push the boundaries of tech. In your sweatpants. We are seeking a strategic and detail-oriented Director of Growth Marketing to join our Online Sales and Marketing (OSM) team, focusing on driving acquisitions for our Parallels business. The top creative and technical minds could work anywhere. So why are so many of them...

  • Director, Growth Marketing

    5 months ago

    Montréal, Canada Explorance Full time

    Join a Montreal headquartered company that helps organizations around the world create a personalized journey of impact and fulfillment for their people. Explorance offers innovative People Insight Solutions because we believe that each experience matters. As Director of Growth Marketing, you will plan, execute, and manage growth marketing initiatives to...

  • Director, Growth

    2 months ago

    Montréal, QC, Canada Business Development Bank of Canada Full time

    We are banking at another level. Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to...

  • Director, Multi-brand Marketing Growth

    6 months ago

    Montréal, Canada Intact Full time

    Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts. Feel empowered to learn and grow while being valued for who you are - here, diversity is a strength. You...

  • Director, Growth and Acquisition Capital

    5 months ago

    Montréal, Canada Business Development Bank of Canada Full time

    We are banking at another level. Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to...

  • Director, Growth and Transition Capital

    1 week ago

    Montréal, QC H3B 5E7, Canada Business Development Bank of Canada Full time

    We are banking at another level. Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to...

  • Director, Growth Marketing

    2 weeks ago

    Montréal, QC H1V 1G3, Canada Solotech Inc. Full time

    ‎: DESCRIPTION DE POSTE DIRECTEUR DU MARKETING DE CROISSANCE Bureau de Montréal Pourquoi Solotech ? **Pour faire passer ta carrière au niveau supérieur !** Leader mondial dans les **domaines de la solution événementielle, de l'intégration de systèmes et technologie virtuelle**,** notre équipe se compose de plus de 2 000 personnes...

  • Marketing Performance Growth Manager

    3 weeks ago

    Montréal, QC, Canada Mad Science Group Full time

    **Who We Are** At Mad Science Group, we're on a mission to ignite curiosity and creativity in young minds! We celebrate the incredible wonders of science and the enchanting world of the arts, offering one-of-a-kind programs that inspire children to explore, experiment, and express themselves. Our interactive, hands-on experiences turn learning into an...

  • Manager, Market Analytics

    1 month ago

    Montréal, QC, Canada UAP Inc. Full time

    **Company Description** Our future is bright! Join a team that enables UAP to think big and differently, prioritizing optimization, growth and transformation to maximize value. Whether you focus on market analytics and growth, strategic business analytics or corporate strategy, you are sure to contribute to keep Canada moving every day, for years to...

  • Growth Marketer

    5 months ago

    Montréal, Canada Chrono Innovation Full time

    **Chrono Innovation**: Chrono Innovation is a fast-growing tech startup that provides a cutting-edge solution to help people manage their time more effectively. Our platform, Chrono Apps, is designed to optimize productivity and streamline workflows by automating time-tracking and task management. At Chrono, we arm upstarts with the tools to adapt and thrive...

  • Director of Marketing Analytics

    5 months ago

    Montréal, Canada Parallels Full time

    **Director of Marketing Analytics, Alludo** Push the boundaries of tech. In your sweatpants. We’re looking for an experienced Director of Paid Media to help us change the way the world works. Here, you’ll be responsible for leading and managing all aspects of our paid media strategy and execution. The top creative and technical minds could work...

  • Marketing Copywriter

    5 months ago

    Montréal, Canada Midnight Marketing Full time

    **Midnight Marketing** is an energy industry focused digital marketing agency specializing in Marketing, Branding and Websites. Our team is agile, creative and eats stress for breakfast, lunch and dinner. If you're looking for a walk in the park, you've come to the wrong place. We can guarantee you challenges, learning opportunities and constant change....

  • Marketing Copywriter

    5 months ago

    Montréal, Canada Midnight Marketing Full time

    **Midnight Marketing** is an energy industry focused digital marketing agency specializing in Marketing, Branding and Websites. Our team is agile, creative and eats stress for breakfast, lunch and dinner. If you're looking for a walk in the park, you've come to the wrong place. We can guarantee you challenges, learning opportunities and constant change....

  • Director of Marketing

    3 days ago

    Montréal, QC H4P 2S8, Canada Union Lighting Full time

    As Director of Marketing, you will lead and oversee marketing efforts, aligning them with organizational objectives to increase brand awareness, customer acquisition, and overall sales growth. **Key Responsibilities** - Track, analyze, and report on the performance of marketing initiatives, using data insights to optimize campaigns and drive continuous...

  • Managing Director, Black Entrepreneurs Fund

    3 months ago

    Montréal, QC, Canada Business Development Bank of Canada Full time

    We are banking at another level. Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to...

  • Director, Marketing

    5 months ago

    Montréal, Canada Canadian National Railway Full time

    At CN, every day brings new and exciting challenges. You can expect an interesting environment where you are part of making sure our business is running optimally and safely―helping keep the economy on track. We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a...

  • Coordinator, Marketing and Communications

    2 months ago

    Montréal, QC, Canada The Nature Conservancy of Canada Full time

    Taking care of our environment has never been more important than it is today. The Nature Conservancy of Canada (NCC) is looking for a passionate Marketing & Communications Coordinator to join a team committed to protecting our most important natural areas and the plants and animals they sustain. NCC is the nation’s leading not-for-profit, private land...

  • Head of Growth Marketing

    5 months ago

    Montréal, Canada Modern Medical Supplies Full time

    Job Title: Head of Growth Marketing About Us: We are a leading provider of weight loss subscriptions in the digital health space, committed to helping our members achieve their health goals through personalized programs and support. Our mission is to provide exceptional service and guidance to every individual on their journey towards a healthier lifestyle....

  • Director, Health Solutions Growth

    7 months ago

    Montréal, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...

  • Junior Fashion Marketing Manager

    4 weeks ago

    Montréal, QC, Canada The Loft — Fashion Marketing Agency Full time

    **About Us**: At The Loft, we’re not just a fashion marketing agency—we’re a collective of passionate individuals dedicated to elevating brands through strategic partnerships. As we expand our footprint into Montreal, As we expand our presence into Montreal, we are seeking a talented Junior Fashion Marketing Manager who is ready to step into a...