Director of Growth Marketing

3 months ago

Montréal QC, Canada Solutions Petal Inc. Full time

Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights.

Our commitment to fostering an exceptional workplace culture has earned us notable recognitions, including being listed as a **Great Place to Work** in both the technology and healthcare sectors. Join us in our mission to empower healthcare innovators and improve healthcare differently.

**What you can expect when joining the team**

Reporting to the Vice-President of Marketing, you will step into a pivotal role as a Director of Growth Marketing, responsible for leading and executing strategies that drive customer acquisition, retention and revenue growth that effectively promote Petal's products and drive increased engagement with our target audience.

You will collaborate closely with cross-functional teams, including leadership, product management, sales and the central marketing team to ensure alignment and maximize the impact of our marketing efforts.

**Your daily life**

In your day to day, you will be led to:

- Understand Petal’s business and marketing strategies, and support core initiatives that promote Petal’s growth;
- Leverage data analytics to design and optimize campaigns, ensuring maximum ROI;
- Develop a comprehensive growth strategy supporting our growth outside of Quebec;
- Develop and execute Account-Based Marketing campaigns that will help expand our customer base, increase revenue, and achieve business growth;
- Implement the right tools and platforms to track and optimize performance (CRM systems, automation, etc.);
- Lead, mentor and grow a high-performing team of growth and field marketers;
- Lead marketing plan and budget exercises with various internal stakeholders;
- Develop and present actionable reports on growth metrics, KPIs and insights to executive leadership.

**Your profile**

Are you a seasoned and strategic marketing professional, known for your capacity to execute comprehensive marketing strategies and drive results? Are you looking for a challenging role that allows you to showcase your expertise and make a significant impact on a company's growth? _The sky is the limit _If you have:

- 7 years of experience in a marketing function;
- Experience as a Senior Marketing Manager in a B2B technology company;
- A solid track record of successfully developing and executing marketing strategies;
- Excellent analytical and reporting skills;
- Strong project management skills, with ability to work cross-functionally;
- Proven experience working in HealthTech (asset);
- A Bachelor's degree in marketing, business, or a related field;
- Since you will be regularly interacting with English-speaking colleagues located outside of Québec, proficiency in both English and French (spoken, written, and read) is required.

**Petal’s position on remote working**

In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to. Petal employees continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations.

**Our benefits**
- A signing bonus of $1,000 for your remote work set-up;
- Compensation that recognizes your contribution;
- 4 to 6 weeks of paid vacation per year;
- 5 paid personal days per year;
- A group RRSP / DPSP plan with employer contribution;
- A complete group insurance plan, from day 1;
- An annual wellness allowance;
- Flexible work hours and more.
- Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request._

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