Marketing Manager

6 months ago

Toronto, Canada Amica Senior Lifestyles Full time

Overview:
**About Us**

Unparalleled premium hospitality and amenities with expert care and support to deliver a personalized senior living experience that is elevated and empowered. Committed to enriching the lives of seniors now and as their needs change, Amica offers Independent Living (IL), Assisted Living (AL) and Memory Care (MC) lifestyle options. Established in 1996, the company owns and operates 31 residences in British Columbia and Ontario, with plans to continue expansion in select markets. Amica has a deep pipeline of development projects with 14 active projects in our core markets.

**The opportunity**

**What you will be doing**
- Act as main point of contact within Marketing team for all requests, projects, campaigns, and ad-hoc work as briefed in by the sales teams in stable properties and other internal groups
- Contribute to local marketing strategy and support for all stable residences, pivoting as necessary to meet market demands and support local initiatives
- Project management for stable residence projects; includes intake of requests, creating project plan and defining workflow (in Wrike), communicating updates, and, working collaboratively with other SMEs on execution of various tactics, delivery of final assets within budget and timelines
- Lead all stable residence internal signage requirements. Work with third party signage partners, design team, and development manager on any signage replacements and/or additional signage requirements, as needed.
- Serve as marketing lead on National Event programs; includes project management in collaboration with Sales team and execution of all marketing support materials and communications
- Ensure internal creative and agency teams are working at optimal efficiency, constantly challenging all parties in the areas of process improvement and ensuring customer experience is key focus
- Maintain brand integrity by acting as steward of the brand and holding others accountable to brand standards
- Serve as central source of budget management, managing brand marketing accruals, and reconciling/approving invoices from vendors and suppliers. Work across all marketing functions for integrated campaigns.

**What will you bring**
- Post-secondary marketing or related program
- Superior campaign execution background
- Knowledge of and experience in B2C, hospitality, seniors living, public/private healthcare (5+ years)
- Solid grasp of and experience in various marketing channels (digital/traditional media/etc) as they pertain to omnichannel campaigns
- Superior understanding of marketing and sales/operational functions
- Exceptional organizational and administrative skills
- Experience with budget management and Marketing G&A
- Excellent communication and presentation skills; ability to work well under pressure and manage various levels of partnership

**What can you expect from us?**:

- A diverse environment where individual differences are celebrated, and you’re encouraged to be your best self.
- Collaborative environment where we work together to succeed as a team.
- Learning and development opportunities to help you grow.
- Office is centrally located in the financial district, on the PATH and the TTC subway line, and provides easy access to downtown amenities.- Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the Bona-fide requirements for the open position. Applicants need to make their requirements known when contacted._

**#SO-Hiring-AMICA

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