Vp of Marketing

2 weeks ago

Vancouver, Canada Bucketlist Rewards Full time

As VP of Marketing, you will hold a pivotal role at the core of our organization, reporting directly to the CEO. In this strategic position, you'll work closely with sales, customer success, partnerships, and product teams to spearhead our marketing efforts. Your primary responsibilities will be to drive lead and demand generation while shaping and implementing the overall marketing strategy. This role demands a blend of visionary thinking and practical execution, leveraging your expertise in B2B SaaS marketing to propel our company forward. Your leadership will be instrumental in achieving our ambitious growth objectives, making your mark on both our market presence and internal team development.

**About Us**:
Bucketlist Rewards provides a leading B2B SaaS solution that allows organizations of all sizes to introduce an effective rewards and recognition program to its workforce. Our goal is to provide companies with an easy to use web platform that enables employers to reward team members in a meaningful way that matters to them, while achieving great business results and building better organizational cultures. When it comes to great company culture, the Bucketlist team walks the talk and we are proud to be Great Place to Work certified

**Key Responsibilities**:

- Own a lead-generation and pipeline revenue target and the associated marketing activities.
- Work with the leadership team in supporting overall company goals and direction.
- Develop the vision for the short-term, mid-term and long-term marketing strategy.
- Organize the marketing team's goals, priorities, and initiatives.
- Execute and support the execution of marketing campaigns.
- Manage the marketing team (4) and contractors/agencies (3).
- Work closely with the sales team to ensure processes, systems, and approaches are helping to achieve our growth goals.
- Forecast, track, manage and report on the marketing performance and budget including MQL/SQL process, lead scoring and attribution.

**Required Skills for Success**:

- Proven success in mid-market and enterprise B2B Saas marketing working with sales and owning ICP-focused lead generation targets.
- You have an established demand gen playbook for growing a B2B Saas business.
- Strong understanding of SaaS business models, key metrics, and strategies to influence them.
- Experimentation and iterative growth through testing and optimization is second nature to you.
- Experience with product marketing, positioning and executing new product launches.
- You understand the importance of constant communication and alignment between product, marketing and sales, and you’re committed to fostering strong alignment.
- You can roll up your sleeves, immerse yourself in the details and execute campaigns.
- 10+ years of marketing experience, 5+ years of management experience

Experience with some of the following marketing channels and a keenness to learn new skills as required:

- Copywriting
- Content marketing
- Event marketing
- Online events and webinars
- Partnerships and comarketing
- Organic SEO
- SEM and paid media
- Social media and community-based marketing
- Conversion optimization and A/B testing
- Landing page development
- ABM strategy
- Database Management (Hubspot experience preferable but not essential)
- Google Analytics

**The Perks**:

- **Growth Opportunities**:Join a growing company where you’ll be part of a high performing team with lots of potential.
- **Remote Work**:We are a distributed workplace (100% remote).
- **Wellness Days**:In addition to paid vacation days, we offer flexible paid time off to fit individual needs.
- **Comprehensive benefits package**:Includes health, dental, vision care, EFAP and more.
- **Annual Bucketlist Benefit**: An additional paid day off and $$ to spend to help check items off your own bucket list
- **Rewards and Recognition**:We drink our own champagne We’ll help you achieve not just your career goals, but your personal goals as well

**Compensation**:The anticipated salary range for this role is $140K to $200K annually. The final offer will consider factors such as your expertise, previous experience and role alignment.

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