Marketing and Communications Manager

6 months ago

Toronto, Canada Green and Spiegel LLP Full time

**ABOUT THE FIRM**:
Green and Spiegel, Canada’s preeminent immigration law firm, sets the gold standard in the highly specialized area of immigration law. With a team of 120 talented individuals, the firm guarantees that each and every client receives top notch service. Given the breadth and depth of expertise at Green and Spiegel, there is no case too complicated or too large for the firm to handle. The firm reflects the diversity of the clients they serve and can provide services in approximately 30 languages. Knowing that you have a significant role in helping people at a critical point in their lives, makes working at Green and Spiegel a very exciting and rewarding place to work. Come join the team

**ABOUT THE ROLE**:
The Marketing and Communications Manager is responsible for maintaining and exploiting existing relationships as well as tapping into new networks via marketing to build new relationships. The Marketing and Communications Manager is also responsible for executing the firms marketing strategy, creating marketing materials (from conception to delivery), website maintenance, social media activity, market research, and taking the lead in organizing events to explore new business development opportunities as well as avenues for building and positioning the brand in the marketplace. This role reports to the Director, Marketing and Communications.

**KEY DUTIES AND RESPONSIBILITIES**:

- Website and Social Media_
- Update the Firm’s website on an on-going basis to ensure that the Firm is well represented and the website can be easily navigated by clients and visitors
- Ensure all content posted on the website is current, accurate and up-to-date
- Responsible for staying current on industry law and trends, and updating the website with such information
- Update the website with news, experience, and bulletins, as well as updating biographies on a regular basis
- Coordinate and execute Social Media strategy
- Prepare monthly SEO reports
- Marketing Activities and Communication_
- Coordinate holiday greetings to contacts
- Work on various marketing and communications initiatives to optimize marketing reach and impact, and effectively build and position the brand
- Develop and maintain contact and client database
- Marketing and Sales Materials_
- Prepare formal Request for Proposals in response to prospective client requests
- Write and format proposals for new business opportunities
- Work with or on behalf of staff to write magazine articles and other publications
- Coordinate the production and distribution of marketing materials such as brochures, one-pagers and various other materials frequently requested by staff
- Event Planning and Travel Coordination_
- Execute various types of events, seminars, webinars, CPD meetings, lunches, and speaking engagements within prescribed timelines and budgets
- Organize in-house meetings and events for professional development and create and extend invitations for events and tracking RSVP’s
- Maintain detailed records for events including expenses, attendance lists, and budgets
- Prepare a post-event summary allowing for a qualitative and quantitative analysis of how effective event was from a Business Development standpoint
- Memberships, Directories and Awards_
- Track and advertising awards and recognitions
- Ensure the company is listed in appropriate directories

**What the Firm Has to Offer You**:
Green and Spiegel embodies the “work hard, play hard” mentality. It’s no secret that people in high spirits tend to produce great work. We understand the challenges that come with a fast-paced work environment - we highly value work/life balance at Green and Spiegel and encourage our employees to do the same. Our firm offers many perks including:

- Collaborative and collegial culture
- Competitive salary, comprehensive benefits package, and RRSP matching program
- Wellness and social perks including peer-to-peer and firm-wide recognition programs, monthly birthday celebrations, wellness sessions, staff appreciation week, etc.
- Diverse work with lots of autonomy
- Mentorship and room for advancement and learning
- Exposure to Canada’s largest and oldest immigration law firm

**Skills & Qualifications**:

- Degree or diploma in Marketing, Communications, Business or a related field is required.
- Minimum three to five years of experience in related field.
- Proficiency in computers (e.g., MS Office, Database, etc.) is strongly preferred
- Exceptionally strong organizational and time management skills
- Able to deal with multiple priorities in a fast-paced environment
- Strong written communication skills (oral and written)
- Attention to detail and an eye for design and presentation
- Creative and enthusiastic individual

To apply, please submit your cover letter and resume to this posting. Please do not contact the Firm directly. No agencies please.

Green and Spiegel LLP is committed to building a diverse workforce representative of the com

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