Marketing Technology Manager Role

5 days ago

Toronto, Ontario, Canada Rogers Communications Full time
Marketing Technology Manager Opportunity

We are seeking an experienced Marketing Technology Manager to join our dynamic team at Rogers Communications. This role will play a key part in driving our digital transformation journey by optimizing and accelerating our Salesforce Marketing Cloud (SFMC) capabilities.

Key Responsibilities:

  • Lead the integration of data into Marketing Cloud across various data sources and technologies, ensuring seamless data flow and business rules alignment.
  • Develop and execute comprehensive marketing campaigns, leveraging cross-channel content journeys, structured testing strategies, and conversion rate optimization techniques.
  • Collaborate closely with internal teams, including Sales, Digital, IT, and Marketing, to understand marketing campaign objectives and create best-in-class experiences using Marketing Cloud.
  • Manage and maintain marketing programs within Marketing Cloud, ensuring successful configuration, implementation, and ongoing campaign workflows.

Requirements:

  • 3+ years' experience managing complex digital marketing projects, including working with Marketing technology platforms.
  • 3+ years' experience in B2B environments with a solid understanding of advanced sales cycles and demand gen processes.
  • Proven expertise in using Salesforce Marketing Cloud, Google Analytics, and Adobe (or equivalent marketing automation and analytics tools).
  • Familiarity with CMS systems and HTML, with excellent communication and project management skills.

What We Offer:

We provide a competitive salary, annual bonus, and a comprehensive benefits package, including health and dental coverage, pension plan, RRSP, and stock matching programs. Enjoy discounts on Rogers services and Blue Jays tickets, as well as a variety of wellness programs and employee resource groups supporting diversity and inclusion.

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