Communications Specialist

2 months ago

Fergus, Canada Wellington Health Care Alliance Full time

**May 5, 2023**

**WELLINGTON HEALTH CARE ALLIANCE**

**Groves Memorial Community Hospital - Louise Marshall Hospital - Palmerston & District Hospital**

**POSTING: #2023-93**

**COMMUNICATIONS SPECIALIST**

**(TEMPORARY FULL TIME)**

The Wellington Health Care Alliance (WHCA) is comprised of two corporations with more than 1,000 staff, including physicians and volunteers, operating three vibrant acute care hospital sites: Groves Memorial Community Hospital (Fergus), and North Wellington Health Care (Louise Marshall Hospital in Mount Forest & Palmerston and District Hospital in Palmerston).

***:
Reporting to the Manager of Communication and Stakeholder Relations, the Communications Specialist is responsible for developing, delivering, and measuring innovative and effective communication plans that support the strategic priorities of Wellington Health Care Alliance.

The Communication Specialist is a creative self-starter with superior writing, verbal, problem-solving, and strategic communication skills, with the ability to thrive under pressure in a dynamic healthcare environment. They will collaborate with multiple internal and external stakeholders, and have a passion for producing written, photographic, video and social media communications and marketing content that engages a wide variety of audiences through various vehicles and tactics.

**KEY RESPONSIBILITIES**:

- Write and create content for key communications and deliverables (including presentations, newsletters, annual reports, memos, videos, infographics, social media and web content, key messages, internal and external digital displays, advertisements, and reports as required.
- Play a lead role in developing, designing, and maintaining the WHCA hospital external websites, micro-sites, and internal WHCA Intranet.
- Support the efforts of Physician Recruitment by attending meetings, job fairs, creating marketing materials, and websites to promote our Alliance hospitals.
- Manage accommodations for physician and nurses as part of our efforts to attract, and retain talent to our communities.
- Research and draft external news releases, and maintain positive relationships with media representatives.
- Plan, promote, and execute hospital events.
- Support leaders and managers in the development of departmental projects, including writing and designing materials, creating and implementing new way finding strategies.
- Other activities as assigned.

Overall, the responsibilities of the Communications Specialist are to work to establish the hospitals corporate brand and ensure consistent messaging and alignment with the brand. The Specialist develops, contributes to, and implements thoughtful communication strategies in support of internal and external audience engagement around organizational projects and priorities.

**QUALIFICATIONS**:

- A Degree or Diploma in a relevant discipline such as, Journalism, Communications, Marketing, Public Relations or related program.
- Professional work experience in public relations, media relations, and communications, preferred - however, new grads are welcome to apply.
- Superior oral and written communication skills and demonstrated experience writing highly engaging content for internal and external audiences.
- Creative and innovative thinking skills, with demonstrated knowledge, skill, and experience in developing, supporting, executing, and measuring strategic communication plans.
- Demonstrated ability to shoot and edit compelling videos and photos.
- Proven experience managing internal and external websites.
- Working knowledge of the Web Content Accessibility Guidelines under the Accessibility for Ontarians with Disabilities Act (AODA).
- Strong interpersonal, collaborative, and relationship-building skills.
- Problem solving skills, with the ability to thrive on tackling challenges and finding creative solutions.
- Proven ability to build trust, and expand brand recognition by leveraging opportunities to broaden exposure and community engagement through the creative use of Social Media.
- Excellent organization, time management, and project management skills.
- Proven ability to manage multiple initiatives, as well as shifting priorities and deadlines.
- Great attention to detail and ability to manage multiple priorities/projects while meeting deadlines.
- Demonstrated expertise in utilizing social media platforms, including Facebook, Twitter, LinkedIn, and YouTube, as well as tools such as Google Analytics and Hootsuite.
- Effective verbal and written communication skills.

**ADDITIONAL QUALIFICATIONS**:

- Satisfactory performance and attendance required
- Satisfactory Reference Checks required prior to start date
- Must provide a Police Vulnerable Sector Check
- Must complete a Pre-Employment Health Assessment including providing proof of full COVID vaccination prior to being hired

**HOURS OF WORK**:

- 37.5 hours per week
- The majority of the work will be completed during normal business hours Mo

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