Specialist, Marketing

1 month ago

Barrie, Canada CONSUMER & SMBMARCHÉ CONSOMMATEUR & PME Full time

**Req Id**:409274

At The Source, we believe that the right tech makes all the difference and exist to help Canadians discover the endless possibilities of tech. We carry the latest tech, offer advice across all categories and networks, and put our customers first to ensure they find the right tech for them.

Every day our Associates across the country help Canadians find the tech they want and need. The Source is a great place to work and we are committed to your development through best in class training programs that help you do your best. Behind our in-store Associates is a supporting team of professionals who curate our product assortment, ensure on-time deliveries, create engaging marketing campaigns and help keep our systems running at peak capacity.

We are passionate about what we do and look for individuals with their own passion, curiosity and genuine helpfulness to join us

**Short Description**:
This role is for someone who has a passion for marketing, who stays on top of consumer trends and is excited about tech. The Marketing Specialist, Brand, will have the opportunity to support The Source’s brand transformation and bring marketing innovation to our customers. This includes project management of mass campaigns, brand initiatives and partnerships.

Reporting to the Sr Manager, Brand Marketing, this role will work with cross-functional teams, key vendors and agency partners. They will collaborate with all business units to bring our brand campaigns to life and ensure brand consistency across channels. We are searching for a leader with strong project management skills, communications skills, and who is excited about tech and helping our customers discover the difference it will make for them.

**Key Responsibilities**:

- Manage the execution of mass campaigns, partnering with internal and agency partners to ensure consistency through paid and owned assets
- Develop creative briefs that translate communications strategy into actionable execution
- Work with creative and production teams to produce editorial and branded content
- Stay current on content trends and best practices to ensure all content is aligned to industry best practices and customer expectations
- Act as liaison with external agencies/freelancers, hosting status meetings, bringing internal/external partners together to ensure strong 360° execution of campaigns
- Participate in marketing strategy, inputting value and ensuring execution of content aligns to business objectives
- Monitor competitive activity, best practices and trends to continually innovate campaigns and support evolving objectives
- Monitor brand and business KPIs. Evaluate campaign performance and leverage insights to optimize future campaigns, communicate results cross functionally and to senior leadership
- Budget management of assigned projects / programs

**Critical Qualifications**:

- Strong project management skills
- Experience managing campaigns requiring input from multiple internal and external stakeholders
- Understanding of the creative and production development process
- Effective communication skills with the ability to build and socialize plans with cross-functional audiences, including senior leadership
- Detail oriented with a keen eye for ensuring creative output is on brand
- Organized and able to manage multiple projects simultaneously
- Self starter with the ability to manage multiple tasks in a fast pased environment
- A passion for technology

**Preferred Qualifications**:

- Bachelor’s degree and 3+ years experience in marketing
- Previous experience leading and collaborating with a wide range of stakeholders
- Previous experience in retail and/or telecommunications

**Additional Requirements**:

- Travel to Barrie studio to supervise production of advertising and other content

**Position Type**:Retail Head Office
**Position**:extTitle
**Job Location**:Canada : Ontario : Barrie
**Application Deadline**:04/04/2023

Adequate knowledge of French is required for positions in Quebec.

As Canada's favourite tech retailer you have the opportunity to work close to home - and we're also proud to offer a competitive compensation package that includes an extensive recognition and rewards program, career development opportunities, multi-faceted training programs, competitive medical and dental benefits, charity and volunteer opportunities and of course, associate discounts

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