Digital Marketing Specialist

2 weeks ago


Barrie, Canada Think Forward Media Full time

**Main Duties & Responsibilities**:
**Key Responsibilities**:

- Develop, implement, and manage marketing campaigns that promote the products and services of our company on Facebook and Google.
- Conduct keyword research and web statistics reporting.
- Implement and analyze performance metrics to enhance the website's SEO ranking.
- Produce compelling and high-quality website content, including blog posts and page descriptions, to improve SEO.
- Optimize website content, landing pages, and paid search copy.
- Direct off-page optimization projects (e.g., link-building).
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Stay up-to-date with the latest trends and changes in SEO and major search engines.

**Requirements**:

- Bachelor's degree in Marketing or related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Proficient in using Facebook Ads Manager and Google Ads.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Knowledge of ranking factors and search engine algorithms.
- Excellent grasp of social media and website metrics and best practices.
- Demonstrable experience with SEO, content marketing, and copywriting.
- Strong analytical skills and data-driven thinking.
- Advanced communication and interpersonal skills.

**How to Apply**:
**Conclusion**:
We offer a dynamic and challenging environment where creativity and effective communication are valued. If you are passionate about digital marketing and have a track record of success in driving brand awareness and engagement, we would love to hear from you.

**Job Types**: Part-time, Full-time

**Salary**: $40,000.00-$55,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- On-site parking
- Vision care

Schedule:

- 8 hour shift

Work Location: In person



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