Digital Marketing Specialist

6 months ago

Ottawa, Canada Make-A-Wish Canada Rêves d'enfants Canada Full time

« La meilleure prescription que j’ai donnée est celle d’un rêve. »
- Dr Jeremy Friedman, pédiatre en chef associé à l’hôpital de renommée mondiale SickKids de Toronto et conseiller médical pour Make-A-Wish® | Rêves d’enfantsMDCanada

QUEL EST VOTRE PLUS GRAND RÊVE?
Est-ce de faire partie d’une organisation axée sur l’enfant, qui valorise l’expérience de son équipe et qui propose aussi un lieu de travail inspirant? Si c’est le cas, vous trouverez ce que vous cherchez à Make-A-Wish® | Rêves d’enfantsMDCanada

Make-A-Wish | Rêves d’enfants Canada réalise des rêves qui transforment la vie d’enfants atteint-e-s d’une maladie grave. La mission de l’organisme est d’exaucer le vœu de chaque enfant admissible, puisque le rêve fait partie intégrante du traitement de l’enfant. La recherche démontre en effet que les enfants qui réalisent leur rêve sont beaucoup plus susceptibles d’avoir la force physique et émotive nécessaire pour combattre une maladie grave.

« C’était merveilleux de savoir que son rêve était sur le point d’être réalisé... C’est magique de voir la pure joie que lui apportait son rêve après tout ce qu’il a traversé et tout ce qu’il a manqué »
- Melissa, maman de Rowan (5 ans, leucémie), qui rêvait d’avoir une aire de jeux intérieure

MISSION, VISION ET VALEURS
Notre mission est de réaliser ensemble des rêves qui transforment la vie d’enfants atteint-e-s d’une maladie grave. À cette mission s’ajoute notre vision d’exaucer le rêve de chaque enfant admissible. Nos valeurssont axées sur l’enfant, l’intégrité, l’impact, l’innovation et la communauté.

CE QUE VOUS EN RETIREZ?
- Possibilité de changer la vie d’enfants atteint-e-s d’une maladie grave au sein de votre communauté et partout au Canada
- Milieu de travail collaboratif axé sur la valorisation et la reconnaissance
- Programme de rémunération intéressant, incluant une assurance maladie et dentaire collective (les primes sont entièrement couvertes par la Fondation), un programme de REER collectif ainsi que des heures de rêve rémunérées
- Vacances annuelles : trois semaines au départ et congés supplémentaires payés
- Conciliation travail-vie personnelle et horaire souple
- Milieu de travail hybride
- Programme d’aide au personnel
- Rabais d’entreprise
- Formation continue, développement et formations internes
- Activités et concours pour les membres de l’équipe

Make-A-Wish | Rêves d’enfants Canada s’engage à promouvoir une culture qui transforme des vies tout en offrant une expérience d’emploi où votre contribution fait une réelle différence tous les jours

WHERE YOU COME IN

This role can be based out of any Make-A-Wish Canada office and is a full-time, permanent, hybrid position.

WHAT YOU WILL DO
- Provide ad-hoc digital marketing and data analytics consultation to staff.
- Analyze traffic sources, website ranking and keyword mapping, find profitable and competitive keywords, increase website and landing page traffic, increase conversions, decrease website and landing page bounce rate through SEO, SEM, and Google Analytics.
- Leverage existing customer database information and social media follower information; location demographics, behaviours, services used, age, etc. to help tailor future content, messaging and strategic targeting.
- Pull and segment, identify audience overlaps and resolve them with stakeholders to ensure timely completion of projects and flawless campaign sends.

3. Other Responsibilities
- Develop documentation and training resources around digital marketing; conduct training sessions for MAWC staff and volunteers, as required.
- Stay current on innovations and best practices related to digital fundraising and marketing.
- Ensure consistent adherence of MAWC’s visual identity and web development standards for all digital marketing campaigns and initiatives.
- Ensure that all digital marketing and fundraising initiatives adhere, and are compliant, to CRA, CASL, Privacy, Accessibility and other relevant guidelines and standards.
- Other duties as assigned.

WHAT YOU BRING
- Related post-secondary education, preferably in marketing and/or online marketing/e-commerce, or an equivalent combination of education, training, and related experience.
- Proven experience in writing high-impact, relevant and engaging content for relevant target audiences that drive conversion and activation.
- Experience with online fundraising platforms and database management, i.e., Donor Drive, Causeview, and Salesforce proficiency an asset.
- Experience with web analytics reporting (Google Analytics, GA4).
- Excellent organizational, time management, communication, and writing skills.
- Excellent analytical and problem-solving skills, including experience with online data collection, analysis, and report development.
- Customer focus to interact with staff, donors, volunteers, and members

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