Vice President, Sales and Marketing

2 weeks ago

Hamilton, Canada FELLFAB Full time

With more than 70+ years of experience and three manufacturing facilities in North America, FELLFAB® is an industry leader in the design and manufacture of specialized têxtile products to many critical and demanding markets.

**Core Responsibilities**:
Direct the corporate sales and marketing strategies while managing the departments. Develop and implement all strategies to support the approved Sales/Marketing budget and Corporate Business Plan.

**Other Responsibilities will include**:

- Review marketing reports submitted by Marketing Director.
- Assign task of formalizing marketing reports.
- Review quarterly with staff.
- Manage the twice-annual marketing retreat.
- Confirm development of markets and product and establish sales objectives.
- Assign Target and Potential reporting process.
- Lead annual Blue-Sky product meeting.
- Lead the New Product development process.
- Review competitive assessment and direct actions required.
- Maximize company profitability.
- Know the marketplace and its needs.
- Operate at least cost.
- Maintain pricing policy.
- Ensure Sales staff identifies market prices.
- Review pricing on a regular basis to ensure we are at competitive levels.
- Identify by market, issues, and opportunities in profit margin analysis.
- Approved pricing strategy
- Approve advertising, promotion, and trade show process against an approved expense budget.
- Ensure the continuous improvement process.
- Establish consistent processes to build ongoing customer loyalty.
- Publish standards for delivery to the marketplace.
- Participate in ISO processes, including work to identified quoting and contract award criteria.
- Identify sales inputs required to deliver a quality product to meet the customers’ standards.
- Monitor, interact with dept. staff, and report on identification of customer values and delivery of same.
- Maintain proactive and responsive customer interaction.
- To improve the communication effort between facilities.
- Do annual reviews of all sales staff.
- Document plans and control from one office.
- Present the company as having one style in the marketplace.
- Have a centralized reporting of sales results.
- Have a centralized reporting of sales expenses.
- Communicate with all sales staff about our product and market capabilities.

**Reports to**:

- President

***Qualifications**:

- University degree.
- Professional Sales and Marketing degree.
- 10 years negotiating experience including complex contracts.
- 10 years industrial sales experience.
- 5 years industrial sales and marketing leadership experience.
- Capable to prepare a comprehensive annual Sales and Marketing Plan for approval by President.
- Working knowledge of PC based, spreadsheet, word processing and presentations.
- Current Passport and interest to travel to meet our customers and industry colleagues.

**Interfaces with**:

- Executive teams, Management team, Customers, Suppliers, Industry Associations, Employees.

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