
Programmatic Coordinator
3 weeks ago
**About Klick Health**
**About our Media craft**
**Work term**: Permanent, Full-time
**Location**: Toronto, ON (Hybrid)
**Minimum Qualifications**:
- Education in Digital Marketing, Advertising, Media Studies, Communication, or related fields
- Understanding of traditional and digital media planning concepts
- Excellent proficiency in Excel, coupled with a solid understanding of Word and PowerPoint at an intermediate level
- Strong understanding in programmatic platforms, such as Yahoo, Nexxen, GoogleAds, is great to have
- You’re not simply talented, but also optimistic, driven, empathetic, trustworthy, and kind
**Desired Qualifications**:
- Adept time management across multiple campaigns, and effectiveness under pressure
- Proactive involvement in the media team, with a self-starter attitude fostering creativity, enthusiasm, and organization
- Ability to operate with mínimal supervision within a growing team
- Willingness to learn and master new software platforms
- Strong initiative with a focus on problem-solving
- Adaptability and flexibility in a fast-paced, ever-changing environment
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Detail-oriented with excellent organizational and project management abilities
- Effective written and oral communication skills to effectively convey complex concepts clearly
**Your mission will be**:
- Campaign Management: Set up, launch, and monitor programmatic campaigns across various platforms, ensuring accurate implementation and delivery; Regularly review campaign performance metrics, identify areas for improvement, and implement optimization strategies; Actualize campaign billing at the end of each month
- Data Analysis: Analyze campaign data and performance metrics to generate insights and actionable recommendations
- Technical Expertise: Manage programmatic ad operations, including troubleshooting, and quality assurance to ensure accurate ad delivery; Stay current with industry trends, technologies, and best practices related to programmatic advertising
- Collaboration: Work closely with cross-functional teams, including Planning, Ad Ops and Analytics, to ensure seamless campaign execution and alignment with overall marketing strategies; Communicate campaign updates, progress, and results to internal teams
- Optimization and Testing: Implement ongoing optimization tactics, such as bid adjustments, audience segmentation, and ad placements
- Quality Assurance: Perform thorough QA checks on creative assets, landing pages, and tracking to ensure accurate and consistent campaign execution
- Vendor Management: Liaise with external partners, agencies, and ad tech vendors to coordinate campaign setup, troubleshooting, and optimization efforts
In summary, the Programmatic Coordinator role demands meticulous management of campaigns, insightful optimizations, and a dedication to thriving in a dynamic media landscape. Your analytical acumen, passion for excellence, and technology aptitude make you an ideal fit for this fast-paced, growing team.
LI-LP2 #LI-Hybrid
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