Kinesso - Account Manager, Programmatic
2 months ago
**Position Summary**
The Account Manager, Programmatic is responsible for responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns.
**Key Responsibilities**
- Operate as a point of contact for agency planning teams.
- In partnership with agency teams, ensure that all client needs and requirements while providing the highest degree of client service.
- Develop innovative proposals and responses to client requests with internal agency partners.
- Provide innovative programmatic solutions (e.g. product offerings and proposals) to clients.
- Oversee Coordinators in solving billing discrepancies/queries, and budget control reports (BCRs).
- Maintain and develop knowledge of programmatic ecosystem
- Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
- Generate DSP conversion and remarketing pixels.
- Generate campaign performance, delivery and site level reports from DSPs.
- Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports
- Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
- Recommend testing alternative platforms or media partners for specific campaign KPIs.
- Train new team members (e.g. Coordinator and Associate) on platforms and processes.
- Proactively present strategic brand solutions to client teams.
- First point of escalation on campaign or platform issues (pacing/performance).
**Desired Skills & Experience**
- Experience in programmatic media management with a leading advertising agency, publisher/exchange, or optimization firm
- Proficiency level required for DV360 and Amazon DSP platforms
- In-depth knowledge of the digital advertising industry and real-time media market dynamics.
- Strong presentation skills.
- Client service oriented.
- Strong learning agility, with a passion for continuous development.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with a strong attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Proficient in Microsoft Office Suite (e.g. Word, Excel and PowerPoint).
What's in it for you?
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
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