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Coordinator, Digital Marketing

4 weeks ago

Toronto, Canada Porter Airlines Inc. Full time

Job Summary:
This is a unique, high-impact opportunity to play a critical role in shaping the future of a fast-growing North American airline.The Digital Marketing Coordinator is responsible for overseeing all day-to-day campaign trafficking. You will own the setup of some promotional campaigns across Porter’s advertising channels. You will be responsible for reporting of all programmatic/social campaigns. The Digital Marketing Coordinator develops positive relationships with internal teams and 3rd party vendors while using multiple programmatic/social platforms to traffic and report on digital media campaigns.

Duties & Responsibilities:

- Support the Digital Marketing team on trafficking and reporting duties.
- Ensure campaign timelines are adhered to at every step of the process - plan deadlines, undertake creative trafficking (CM360), set go-live dates.
- Audit and review digital creative tags to ensure they are accurate for campaign launch.
- Organize and pivot campaign data in a digestible fashion using Microsoft Excel or Google Sheets. Learn how to derive actionable insights based on campaign performance data.
- Work with digital advertising platforms like Google Marketing Platforms (Adwords, CM360, GA), Facebook Ads Manager, Snap Ads Manager, Pinterest Ads Manager.
- Play a part in content brainstorming and planning, briefing, deployment and analysis of campaigns.
- Assist with implementing and reporting on CRM initiatives by utilizing internal customer databases.
- Collaborate closely with the Creative, Loyalty, and Data Warehouse teams.

Knowledge and Skills:

- Familiarity with digital advertising industry terms and concepts.
- Ability to navigate ad-server and ad-verification platforms and pull reports is a plus.
- Advanced user of Microsoft Excel.
- Experience with reporting and deriving actionable insights from data.
- Strong communication and relationship-building skills
- High energy and teamwork mentality is a must
- Passion for problem solving.
- Strong attention to detail.

Behavioural Competencies:
**Concern for Safety**: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.**Teamwork**: Working collaboratively with others to achieve organizational goals.**Passenger/Customer Service**: Providing service excellence to internal and/or external customers (passengers).**Initiative**: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.**Results Focus**: Focusing efforts on achieving high quality results consistent with the organization’s standards.**Fostering Communication**: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

Qualifications:

- Bachelor’s degree in Business, Commerce, Marketing, Analytics or a related field.
- 1-2 Reporting experience required.
- 1-2 Hands-on experience in the programmatic/paid social environment.

Company Description: