Digital Marketing Specialist

6 months ago

Toronto, Canada Grand Touring Automobiles Full time

In this dynamic, fast-paced environment, the Digital Marketing Specialist is primarily responsible forsupporting the sales team with key marketing initiatives across multiple luxury brands. This position is also responsible for the day-to-day coordination, development and maintenance of all digital platforms including Grand Touring Automobile’s web site, Retailer web sites, and CRM tools.

As a key member of the marketing team, the Digital Marketing Specialist collaborates with other members of the team to support various marketing projects and initiatives throughout the year.

POSITION FUNCTIONS

1. Sales Support - Support marketing campaigns under the direction of the Sales & General Manager:

- Support digital content efforts with retailer websites and digital campaigns for new car, pre-owned,and service marketing.
- Accountable for all paid and organic digital marketing initiatives.
- Assure the completion of assigned Marketing projects accurately, on budget and on time.
- Attend and support all events and other marketing initiatives throughout the year.
- Support traditional marketing efforts by coordinating print, broadcast & direct mail projects.
- Co-op Marketing Claims - Ensure all OEM Marketing Policy requirements are met with the submission of invoices and proper back-up documents for reimbursement upon monthly deadlines.
- Manage all GTA databases
- Coordinate and maintain Lead Management system

3. Digital Platforms & Integrations - Coordinate and execute development of the GTA corporate branded and Retailer digital platforms including content management:

- Updating and maintaining website content as required
- Develop and manage local content as necessary including but not limited to all brands, SEO, service, boutique, etc.
- Ensure all Digital content is consistently branded and fully integrated with all consumer touch points.
- Co-ordinate with internal teams to support brand marketing

4. Digital Analytics - Provide online competitive research & analysis by leveraging internal and external resources to gather relevant industry benchmarks for website metrics, search, social media, mobile and other associated digital touchpoints.
- Generate monthly campaign reports that reflect month-over-month results for all digital activity.

MINIMUM QUALIFICATIONS

The following qualification factors reflect the minimum skills and abilities required of the qualified applicant.

Knowledge: College or university degree. Minimum 3 years of digital marketing experience including related experience in:

- HTML knowledge and be IT/systems literate;
- using content management systems;
- using lead management systems;
- strong understanding of best-practices in digital content strategies, brand digitization, and the digital development process;
- Exceptional copy writing and creative development skills;
- Excellent communications skills - present ideas in a clear concise way, both written and verbal
- Ability to work on tight deadlines, under pressure, with high standards of accuracy and quality control
- Exceptional organizational skills; ability to manage multiple projects with tightly prescribed timelines; an understanding of information systems
- Demonstrate superior analytical skills
- Experience using Adobe Photoshop, Illustrator and InDesign is required
- Photography experience is an asset

Interpersonal Skills: This position requires continuous communication with several people (including Ad agencies, Marketing Team, Internal stakeholders, Retailers and Regional Managers) and includes brainstorming/sharing ideas and relaying requests. Interactions can be of a stressful or sensitive nature requiring diplomacy, conflict resolution, influencing and negotiation skills.

Starting at $55,000

**Benefits**:

- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- RRSP match
- Vision care

Schedule:

- Monday to Friday

Supplemental pay types:

- Overtime pay

**Experience**:

- Digital marketing: 2 years (preferred)
- Automotive Marketing: 3 years (preferred)
- Adobe Photoshop/Adobe Products: 2 years (preferred)

Licence/Certification:

- Full G Drivers License (preferred)

Work Location: In person

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