Content Marketing Specialist

6 months ago

Markham, Canada Underwriting Solutions Full time

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

**Job Description**:
In this newly created role, you will support marketing and company objectives by driving results through content. Reporting to the Director of Marketing, you will collaborate with various business leaders and stakeholders to build, execute and continuously source new ideas to support Opta’s content strategy for digital and non-digital channels. This is a hybrid position in our Head Office in Markham, ON.

**In this role you’ll**:

- Create clear, concise and engaging content ranging from internal communications to external blog articles, eblasts, thought-leadership material, video and infographics, case studies, social marketing, on-page SEO and other projects as necessary.
- Assist in developing copy for new and enhanced product launches as well as marketing plans to support specific objectives
- Maintain training material and presentations on products, sales concepts and other marketing opportunities
- Instill a copywriting center of excellence, reviewing and providing feedback on copy across key marketing deliverables and crafting top-level copy aligned with Opta’s brand voice and messaging guidelines.
- Ensure written content aligns with strategic goals and organizational culture
- Provide quality control of materials produced by the organization, ensuring consistency of style and accuracy of grammar
- Solve editorial issues and process bottlenecks, and proactively identify and anticipate opportunities (for campaigns and projects) where positioning and/or language could be improved
- Collaborate with SEO consultants to integrate high-volume keywords into web copy with an aim to attract organic traffic
- Measure success through lead generation and organic traffic growth.

LI-SM1

**Qualifications**:
**About You and How You Can Excel in this Role**
- A storyteller at heart, capable of shifting between a variety of writing styles: creative, technical, and informative
- Enjoy writing content that engages, excites, and informs
- A creative wordsmith who enjoys the challenges of finding the right combination of words and phrases to create meaning.
- An excellent written communicator who can deliver compelling and engaging content.
- Comfortable interviewing people to get to the bottom of a story.
- Comfortable in a fast-paced environment that requires attention to detail.
- A highly-motivated self-starter with strong organizational and time management skills.

**Requirements**:

- Degree in Marketing, PR or related discipline
- A minimum of 3-5 years experience in content marketing
- A moderate understanding of the Canadian property insurance industry is a must, or financial services industry experience
- Success in providing marketing support to a sales organization
- Experience creating strong, engaging content
- Creative and forward thinking
- Comprehensive understanding of SEO best practices
- Goal oriented and internally motivated
- Proven ability to manage projects and juggle a diverse workload while meeting all deadlines.
- Excellent research, organizational, and time management skills.
- Strong listening and communication skills.
- The capacity to work independently and collaboratively.

Additional Information

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the 7th consecutive year. We’ve been recognized by _For

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