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Digital Marketing Specialist

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Markham, Canada Glistco Ltd. Full time

Glistco is a dynamic and innovative video games accessory manufacturer committed to delivering cutting-edge solutions and services to our customers. We strive to stay ahead in the digital landscape and require a skilled Digital Marketing Specialist to join our passionate marketing team.

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing the digital marketing strategies that drive brand awareness, online visibility, and lead generation. You'll play a crucial role in shaping the company's online presence and ensuring that our marketing efforts align with the overall business objectives.

**Required Qualifications and Skills**:

- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience 2 years in digital marketing, preferably in a gaming/tech niche.
- In-depth knowledge of digital marketing tactics, platforms, and best practices.
- Analytical mindset with the ability to interpret data, derive insights, and optimize marketing strategies accordingly.
- Excellent written and verbal communication skills with a keen eye for detail.
- Creative thinking and problem-solving abilities to develop innovative marketing campaigns.
- Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.

**Responsibilities**:

- Social Media Management: Oversee all social media channels, curating engaging content, increasing followers, responding to inquiries, and monitoring brand sentiment.
- Content Creation and Distribution: Collaborate with the content team to create compelling, valuable, and relevant content for different digital channels, ensuring consistency in brand messaging and tone.
- Search Engine Optimization (SEO): Optimize website content and structure to improve organic search rankings, drive traffic, and increase conversion rates.
- Paid Advertising: Plan, execute, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to drive lead generation and achieve specific marketing goals.
- Website Management: Monitor and update website content, user experience, and conversion funnels to maximize lead generation and customer retention.
- Analyze and Report: Utilize analytical tools to track, measure, and report on the performance of various digital marketing initiatives, making data-driven decisions to improve results.
- Market Research and Competitor Analysis: Stay informed about industry trends, consumer behavior, and competitors' strategies to identify opportunities and optimize marketing efforts.

**Job Types**: Full-time, Part-time, Permanent
Part-time hours: 30 per week

**Salary**: $18.00-$21.00 per hour

**Benefits**:

- On-site parking

Schedule:

- 8 hour shift
- Day shift

Supplemental pay types:

- Bonus pay
- Overtime pay

Ability to commute/relocate:

- Markham, ON: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Digital Advertising: 2 years (required)

Work Location: In person