Digital Content and Social Media Specialist

4 months ago


Markham, Canada Max Advanced Brakes Full time

**About Us**

**Max Advanced Brakes** is a retailer and distributor of automotive brake parts with a mission to make stopping power simple for consumers.

We specialize in brake pads, rotors, and related accessories which are manufactured to the highest quality of original equipment manufacturer (OEM) specifications. By investing in technology, our people, consumer education, and customer service, we strive to make acquiring quality brake parts simple for customers.

Established in 2010 with a vision to offer quality and extensively tested brake products at the best prices possible, today we remain steadfast to that same vision. Over the years as our customers’ needs have grown, we have scaled and developed an extensive physical distribution presence in Canada and the USA to ensure we meet their demands for brakes in a timely and efficient manner.

**Position Overview**
We are seeking a highly motivated, detail-oriented and passionate Digital Content and Social Media Specialist to join our dynamic team. Reporting to the Director of Business Marketing, you will play a crucial role growing our customer funnel in Canada and the US through digital content and social media.

Working in collaboration with the marketing and product teams, you will champion educating and empowering customers in buying car parts online in the North America markets.

**Primary Responsibilities**:

- Improve and enhance brand exposure and market positioning, ensuring consistent brand messaging across all digital content and social media platforms.
- Create and manage engaging social media content across various platforms (Facebook, Instagram, X, LinkedIn, TikTok etc.).
- Conduct keyword research, produce and optimize website content, including blogs, product descriptions, website and landing pages.
- Collaborate with the marketing team to produce high-quality, engaging content for the website, blogs and social media.
- Develop and implement effective SEO strategies to improve website visibility and organic search rankings.
- Develop and manage content and social media calendar
- Collaborate with the Digital Marketing Specialist (eCommerce) to align content and social media efforts with paid marketing campaigns.
- Monitor and analyze website performance using SEO tools and analytics.
- Engage with our online community, responding to comments and messages, and fostering positive interactions.
- Stay up-to-date with the latest Content and social media trends and best practices.

**Qualifications**:

- A University/College degree in Marketing, Communication, Business or related discipline preferred.
- Proven experience in Web Content, SEO and social media management.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in SEO tools (e.g., Google Analytics, SEMRush).
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop engaging content.
- Strong analytical skills and attention to detail.
- Ability to work independently and as part of a team.

**Benefits of Working at Max Advanced Brakes**:

- Career growth and development
- Competitive salary
- Flexible health benefits
- Be a part of a dynamic, diverse team
- Friendly work environment with in-house recreational activities
- Employee purchase discounts

**Additional Information**

Full-time permanent position

Transit accessible location

Max Advanced Brakes is an Equal Opportunity Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. We are proud to provide employment accommodation during the recruitment process. Should you require any accommodation(s), please indicate your needs on your cover letter and we will work with you to meet your accessibility needs.

**Job Types**: Full-time, Permanent

Pay: From $60,000.00 per year

Work Location: In person


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