Brand Loyalty Manager

3 weeks ago

North Vancouver, Canada Arc'teryx Full time

**Your Opportunity at ARC’TERYX**:

- As our inaugural Brand Loyalty Manager, you'll be at the forefront of building something entirely new. You have a natural curiosity about what our guests value the most, and you can turn those insights into a fantastic omni-channel experience. In this role, you'll be the driving force behind launching a truly best-in-class loyalty program.

**Meet Your Future Team**:

- The Brand Intelligence team is a highly cross-functional team that helps define the future of Arc’teryx and how we relate to our guests and their wholistic experience of the brand. We’re obsessed with putting our guests at the forefront of every decision, while using data, analytics, and insights to inform future strategies.

**If you were a Brand Loyalty Manager now, here are some of the core activities you would be doing**:

- Develop an intimate understanding of our valued guests and their unique relationship with our brand.
- Formulate a holistic loyalty strategy that places our guests at the forefront, crafting clear objectives and relevant offerings.
- Collaborate with our Digital team to seamlessly integrate the program with our existing CRM platform.
- Continually gauge and assess the program's success and it’s productivity, steering its evolution towards a constant best-in-class program.
- Spark enthusiasm and empower cross-functional teams throughout the organization to unite in delivering a holistic omni-channel experience.
- Communicate the project plan clearly and consistently, ensuring that every member of the organization and leadership is enthusiastically engaged in the journey.

**Here are some of the things you could be working on in the future**:

- Launching a North American loyalty program that drives a standard of excellence for our global teams
- Disrupting how brands interact and build relationships with their guests
- Building out a function to continually manage and evolve the offering

**Are you our next Brand Loyalty Manager?**:

- You have a bachelors degree or postsecondary education in Marketing, Business, or a related field
- You have 5+ years progressive marketing experience
- You are confident developing and directing coherent plans and implementing infrastructure to meet challenging objectives with a Strong Direct to Consumer marketing knowledge
- You have an in depth understanding of the outdoor industry and of the consumer culture that Arc’teryx targets
- You are a diplomatic influencer with ability to work effectively in a matrix organization (global/local marketing team structure)
- You love data and can clearly tell stories from it.
- You’re able to benchmark performance data against goals to determine whether tactics need to be changed
- You are proactive in identifying the root cause of issues and developing solutions
- You remain highly flexible and adaptable when faced with ambiguity
- You effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
- Your passion for your work is paralleled by your passion for getting outside and living it

$89,000 - $111,000 a year
- A reasonable estimate of the pay range is CAD$89,000 - CAD$111,000 at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training.

Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.

**Equal Opportunity**

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

**Design your Purpose. Live our Values.**
- DISRUPTIVE EVOLUTION. Design your future through challenge, experimentation, and inspiration.
- COMMIT. Set and deliver on bold objectives as we collectively raise the bar.
- LIVE IT. Deepen your connection to nature and live your most purposeful life.
- LEAVE IT BETTER. Create a better world, together.

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