Brand Marketing Specialist

3 weeks ago

Vancouver, Canada Lululemon Full time

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team
The North America Brand Marketing team is responsible for creating and delivering integrated marketing efforts across all channels to deliver guest communication for the North America business. This team executes all campaigns, social media, and omni channel communication across the guest journey. This Brand Marketing Specialist will support the execution of loyalty initiatives and acts as a support to BMM(s) on realizing large scale initiatives in NAM region.

**a day in the life**: what you’ll do
- Support Brand Marketing Managers with execution of large-scale marketing initiatives/campaigns
- Support loyalty marketing initiatives through leading individual workstreams, inclusive of writing creative briefs, collaborating with channel partners and deliverables coordination
- Support in the execution of lifecycle marketing campaigns

qualifications
- 3+ years of relevant loyalty brand marketing experience
- Experience in project management with proficiency in related tools (e.g., Smartsheet, Miro, and Salesforce Marketing Cloud)
- Proven track record executing a thoughtful acquisition and retention strategy
- Proven experience driving retention and growth marketing strategies
- Proven experience planning and executing campaigns using key marketing channels
- Excellent interpersonal and highly developed communication skills (verbal and written)
- Adaptable, with ability to juggle changing priorities while maintaining a positive attitude in the face of changing deliverables or business needs
- Bachelor's degree in marketing or business-related field

must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

LI-Hybrid
LI-EC0

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