Marketing & PR Specialist (Canada)

1 week ago

Toronto, Canada Viral Nation Inc. Full time

While we continuously exceed our goals, we need your help - our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar

We are looking to add a highly motivated

**What you'll do here**:
Talent PR
- Manage relationship with our external publicist to secure press for our talent.
- Develop targeted PR campaigns for new talent ventures
- Facilitate inbound PR requests for talent
- Coordinate Non-Paid Partnership & Collaboration opportunities for Talent
- Coordinate new casting, experience & hospitality opportunities for talent in collaboration with VN's PR & Concierge Agencies
- Coordinate internal resources and oversee logistics for specific talent activations (PR, TV, photography, digital/social, glam, etc.)
- Coordinate & support marketing campaign plans for talent-owned ventures
- Monitor and analyze media coverage to track the success of PR campaigns
- Assist with crisis communication and issues management

Corporate Marketing
- Identify & Track community and industry event, lists & award submissions
- Assist with planning Viral Nation's presence at major industry events and owned initiatives including creative and promotional requirements at events, communications, updates and scheduling & travel logistics.
- Support pitching & coordinating speaking opportunities
- Collaborate with cross-functional teams such as content marketing and social media on talent needs
- Maintain promo materials & asset library
- Coordinate talent gifting logistics
- Work closely with cross-functional teams such as talent agents & business development to ensure we have the most up-to-date insights on our clients.
- Support the wider marketing team with larger experiential & go-to-market initiatives.

General
- Stay on top of trends in the social media & influencer marketing space
- Ensure timely and continuous communication with internal and external stakeholders during projects
- Maintain detailed Task tracking, follow-up, and deadline management for campaigns, and branding projects
- Consistently consider process development and optimization for talent marketing operations.

**What you need to have**:

- Bachelor's degree in Marketing or a related field
- 2 years of experience in a PR or Marketing role
- Excellent written and verbal communication skills
- Strong interpersonal skills and ability to build relationships with media contacts
- Experience creating and distributing press releases and other PR materials
- Ability to work under tight deadlines and manage multiple projects simultaneously
- Ability to work independently and as part of a team
- Creative thinker with the ability to develop innovative PR & Marketing strategies
- A deep understanding of & appetite for digital culture & the creator economy
- If you are a strategic thinker with a passion for PR and a track record of success, we encourage you to apply.

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