Lead, PR and Communications

2 weeks ago

Greater Toronto Area, Canada Dignity Health Global Education Full time

Role: Lead, PR and Communications

Reporting to: SVP, Marketing

Location: Toronto

Role Type: Full time/Permanent (Remote/Hybrid)

**Overview**

Dignity Health Global Education (DHGE) is an EdTech company created to revolutionize workforce development for healthcare professionals. Backed by one of the largest not-for-profit health systems in the U.S., we develop best-in-class education in the form of certificate and degree programs with some of the best educational institutions and universities in the world, including Duke CE, ASU’s Thunderbird School of Global Management, the Pepperdine Graziadio Business School, UofA’s Eller Executive Education, and more.

**Role Summary**

As a Lead, PR and Communications, you will manage the PR and Comms division. Within this role you will have one report and your goal will be to lead the development of the public relations, communications and influencer strategy for the organization in order to drive trust, awareness and growth from beginning to end. Reporting to the SVP Marketing, you will build the B2B PR and Communications strategy for the organization, build valuable insights and report on results: What is working and why? How can we best scale the campaign? What are the next opportunities? The individual will multitask on many projects at once, must have great project management skills, and can create processes and efficiencies.

**Key responsibilities**
- Providing leadership and direction to staff members throughout the organization
- Devising communication strategies to deliver high-quality impact and drive brand awareness and trust
- Create informative and interesting press releases, press kits, newsletters, and related marketing materials.
- Develop and implement effective communication strategies that build customer loyalty programs, build brand awareness, and customer satisfaction.
- Prepare detailed media activity reports.
- Create communication and marketing strategies for new products, launches, events, and promotions.
- Respond to communication-related issues in a timely manner.
- Making sure all communication and influencer campaigns are of high standard, creative, and delivered within agreed timelines, and ensuring maximum conversions and ROI
- Implement tracking across all platforms and campaigns to ensure attribution is set up for accurate reporting
- Responsible for ensuring effective budgetary allocation for the B2B communications department
- Evaluate customer research, industry trends, market conditions, and competitor data
- Review new technologies, developments, and news to keep the company at the forefront of developments in digital marketing.
- Collaborate with colleagues from across the organization, including the marketing, sales, and product teams.

**Requirements**:
Knowledge/Skills
- Understanding PR and Communications best practices across various platforms in the B2B space
- Understanding of communications and social listening tracking, attribution, and how to measure performance against targets
- Strong technical and data analysis skills with the ability to convert insights into actionable items
- Be self-motivated and show an ability to work autonomously as and when required
- Feel comfortable in an environment that moves fast and changes often, where you will be measured against your ability to meet core objectives
- Be willing to seek feedback early and often. Welcome critique, candor, and respectful discourse.

Experience
- Minimum of 6-8 years experience in PR and Communications positions
- Proven experience in planning, executing, and optimizing communication and influencer campaigns
- Proven working experience running successful B2B communication campaigns for brand awareness, and building credibility and trust as key factors of success
- Managing budgets effectively to deliver on business results
- Demonstrating ROI and working towards weekly and monthly targets
- Effective at managing workload, prioritizing projects, and meeting tight deadlines in a fast-paced, results-driven organization

Qualifications/Education
- Bachelor’s degree in Business Management, Marketing (or equivalent)
- Dignity Health Global Education is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please let us know._

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