International PPC Specialist

7 months ago

Montroyal, Canada Maison Battat Inc. Full time

**International PPC Specialist**
**Maison Battat Inc. - Montreal QC**

At Battat, we’re in the business of making kids happy. Thanks to our team of dynamic, talented and motivated individuals, we design and manufacture high quality, educational, and innovative toys that kids and parents around the world have loved for over 45 years Joining Battat means working in a multidisciplinary team within a growing privately-owned international company. It also means joining a stimulating workplace, full of professional challenges and the possibility to develop and grow.

Reporting to the Director of International Marketing, the **International PPC specialist **will be responsible for the PPC strategy, from planning and execution to international activation. The role involves a high degree of stakeholder consultation as well as partnership and requires an appetite to build scaled strategies while also balancing the need to tailor campaigns towards the local market priorities. We’re looking for a leader with an entrepreneurial mindset who can drive game-changing PPC results in a dynamic, passionate international marketing team. If you are creative, results-oriented and a strategic thinker who thrives in new challenges and takes ownership of projects from inception to completion, this could be the right role for you

**Responsibilities**:

- Implement PPC strategies to grow brand awareness, conversions and leads through marketing performance, search engine and conversion optimization for a portfolio of brands
- Perform market research, competitor analysis and audience segmentation
- Execute data driven paid marketing strategy through creation of Google Search, Display, YouTube, Facebook marketing campaigns and their optimization
- Utilize Google Analytics, Google Tag Manager and Search console to analyze campaign performance
- Create campaign performance reports, monthly spend reporting and ad hoc reports as needed
- Explore new marketing channels as required
- Manage relationships with internal teams and external marketing /media partners.

**Skills, Competencies & Requirements**:

- University degree in marketing (MBA is an asset)
- Excellent knowledge of digital marketing concepts, terminology and experience working with transactional and non-transactional websites
- Excellent Excel and analytical skills needed
- Knowledge of SEM, SEO and web products
- Knowledge of Google, Facebook and YouTube advertising platforms (Google and Facebook certifications are a strong asset)
- Excellent communication skills to deal with media partners
- Autonomy, attention to detail and team spirit
- Ability to adapt to a constantly changing and dynamic environment

**Experience**:

- 3 to 5 years experience in display and social media paid advertising
- B2C marketing experience (an asset)
- Experience using Facebook Ads, Google Ads and similar third-party campaign management tools
- Experience working in global marketing environments (an asset)
- Experience working in ecommerce (an asset)
- Experience with WordPress and Shopify content management systems (an asset)
- Analytics experience in performance-based marketing is highly preferred
- Experience with Data reporting and visualization tools

We offer a competitive salary based on experience, a generous group benefits package, and continued education.

**Spécialiste PPC, international**

**Maison Battat Inc. - Montréal QC**

Chez Battat, notre mission consiste à rendre les enfants heureux. Grâce à notre équipe d’individus dynamiques, talentueux et motivés, nous concevons et fabriquons des jouets haut de gamme, novateurs et éducatifs que parents et enfants du monde entier adorent depuis plus de 45 ans

Travailler chez Battat implique collaborer avec une équipe multidisciplinaire au sein d’une entreprise internationale privée en pleine croissance. Cela signifie également s’intégrer à un milieu de travail stimulant débordant de défis professionnels et offrant des possibilités de développement et de croissance.

Relevant du Directeur du Marketing International, le(la) **Spécialiste PPC international** sera responsable de la stratégie PPC, de la planification et de l'exécution jusqu'à l'activation internationale. Le rôle implique un degré élevé de consultation des parties prenantes ainsi que de partenariat et nécessite une volonté d'élaborer des stratégies à grande échelle tout en équilibrant la nécessité d'adapter les campagnes aux priorités du marché local. Nous recherchons un leader doté d’un esprit entrepreneurial capable de générer des résultats PPC révolutionnaires au sein d’une équipe marketing internationale dynamique et passionnée. Si vous êtes créatif(tive), axé(e) sur les résultats et un penseur(e) stratégique qui s'épanouit dans les nouveaux défis et s'approprie les projets du début à la fin, ce poste pourrait être fait pour vous

**Responsabilités**:

- Mettre en œuvre des stratégies PPC pour accroître

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