Public Relations and Communications Associate

3 days ago

Vancouver, Canada Magnolia Communications Full time

*COVER LETTER REQUIRED TO BE CONSIDERED FOR THIS POSITION, WE ARE ONLY CONSIDERING CANDIDATES BASED IN GREATER VANCOUVER AREA OR WILLING TO RELOCATE

**Responsibilities Include**:
**Public Relations**
- Assist in PR accounts in a variety of industries, such as FinTech, SaaS, and more.
- Research editorial opportunities for clients, as well as stats and evidence supporting press releases and pitch ideas, articles related to key client topics, reporter bios and publication background, etc.
- Daily media monitoring for news and trends pertinent to specific clients’ business and report to the account lead.
- Compile media lists and editorial calendars via excel with the use of both Google and AgilityPR efficiently.
- Create media brief documents with detailed and insightful notes to prepare clients for interview appointments.
- Write relevant and compelling press releases, byline articles and media pitches that include a strong hook.
- Brainstorm and devise news angles and campaign ideas to grab media interest.
- Conduct media outreach to secure media opportunities for PR clients.
- Step-up to daily tasks of the day and look beyond key responsibilities to establish new skills.
- Design comprehensive media reports demonstrating Magnolia gathered integrated communications results.
- Keep client documents and deliverables organized to help internal team visibility

**Social Media & Community Management**
- Support on client social media accounts; including content creation, visuals, posting, content moderation, outreach and reporting
- Work on content creation and help manage the social media channels of the company; including designing images and short videos
- Work on goal settings for social media, including growth, reach, engagement, lead & conversion and monitoring progress
- Help to implement a dynamic social media strategy for Magnolia and our clients
- Help build content on media platforms (Twitter, Facebook, LinkedIn, YouTube, Instagram, Blogs) to reach these goals and develop the clients’ and Magnolia’s brand
- Monitor the activity on social media platforms
- Adept at creating social media reports (Data Studio experience a plus)
- Develop new and creative ideas for social media across a variety of industries, such as FinTech, SaaS, and more.
- Strong understanding of branding, a keen eye for grammar, and able to keep things organized amidst quick turnarounds.

**Requirements**:

- Bachelor’s degree or similar level certificate related to journalism, marketing, public relations and communications desired
- 2-3 years’ experience in communications and/or public relations preferred; prior experience working in an agency is an asset
- Keen interest and working experience in high technology, finance industry are assets
- Creative, analytical, critical and personable skillset
- Experience in writing press releases, designing presentations through PowerPoint and creating clean, concise documents in Microsoft word is useful
- Experience with writing media pitches and conducting media outreach
- Experience managing social media accounts, including drafting content, posting, engaging with audiences and reporting
- Experience using social media management platforms such as Hootsuite and Sprout Social
- Detailed eye in proofing and editing documents
- Strong oral and written communications skills
- Strong organizational, time management and leadership skills
- Keen interest in keeping up with current events and business issues an asset
- Knowledge of media databases and proficiency with the following are an asset: Critical Mention
- Nice to have: experience in using Google Data Studio

**Benefits**:

- Dental care
- Extended health care
- Paid time off
- Profit sharing
- Vision care
- Wellness program
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay
- Commission pay

COVID-19 considerations:
Magnolia has arranged for a flexible work schedule to accommodate the team’s needs, while following the guidance of the government and health officials on re-opening the office and returning to working at the office safely.

Ability to commute/relocate:

- Vancouver, BC: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- public relations or social media: 2 years (preferred)

Work Location: In person

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