Public Relations Specialist

6 months ago

Vancouver, Canada Magnolia Communications Full time

*COVER LETTER REQUIRED TO BE CONSIDERED FOR THIS POSITION, WE ARE ONLY CONSIDERING CANDIDATES BASED IN GREATER VANCOUVER AREA OR WILLING TO RELOCATE

**Responsibilities Include**:
**Public Relations**
- Plan and execute PR accounts in a variety of industries
- This role will be client facing; strong written and oral communications is critical
- Project manage multiple client accounts
- Conduct media outreach on a daily basis to local, national and international media outlets to secure media opportunities for clients
- Develop and maintain strong media relationships
- Research editorial opportunities for clients, as well as stats and evidence supporting press releases and pitch ideas, articles related to key client topics, reporter bios and publication background, etc.
- Daily media monitoring for news and trends pertinent to specific clients’ businesses
- Compile media lists and editorial calendars as needed
- Create media briefing documents with detailed and insightful notes to prepare clients for interview appointments
- Write relevant and compelling press releases, byline articles and media pitches that include a strong hook
- Brainstorm and devise news angles and campaign ideas to grab media interest
- Step-up to daily tasks of the day and look beyond key responsibilities to establish new skills
- Design comprehensive media reports demonstrating Magnolia gathered integrated communications results
- Effectively develop client and media relationships to support the success of Magnolia’s PR accounts

**Content Creation & Strategic Support**
- Support with copywriting and content creation for PR accounts. This includes items such as pitches, bylines, blogs
- Support with proofing and quality assurance on content development as needed
- Support in the creation of PR strategies for a variety of client accounts

**Requirements**:

- Bachelor’s degree or similar level certificate related to journalism, marketing, public relations and communications desired
- Minimum 3-5 years’ experience in public relations and media relations in North America is required; prior experience working in an agency is an asset
- Experience with media relations in the North American market, including developing media relationships and conducting media outreach to secure placements is required
- Keen interest and working experience in high technology, manufacturing and finance industry are assets
- Experience in writing press releases, pitches and long and short forms writing is a must
- Experience designing presentations through PowerPoint and creating clean, concise documents in Microsoft word is useful
- Experience project managing is required
- Detailed eye in proofing and editing documents
- Creative, analytical and personable skills
- Strong oral and written communications skills
- Strong organizational, time management and leadership skills
- Keen interest in keeping up with current events and business issues an asset
- Knowledge and experience using media databases such as Critical Mention are an asset

**Salary**: $58,000.00-$65,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off
- Profit sharing
- Vision care
- Wellness program
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay
- Commission pay

Ability to commute/relocate:

- Vancouver, BC: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- public relations: 3 years (preferred)

Work Location: In person

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