Brand Manager

6 months ago

North York, Canada Elder Care Transitions Inc. Full time

**Job Description: Brand Manager**

**Position Overview**: The Brand Manager plays a pivotal role in developing and implementing strategies to enhance the perception and visibility of the company's brand. This position requires a creative thinker with strong leadership skills and a deep understanding of branding principles.

**Key Responsibilities**:

- **Brand Strategy Development**:

- Develop comprehensive brand strategies aligned with the company's objectives and target audience.
- Conduct market research and analysis to identify opportunities for brand growth and differentiation.
- Collaborate with cross-functional teams to ensure brand consistency across all channels and touchpoints.
- **Brand Identity Management**:

- Define and maintain the brand's visual and verbal identity, including logo, typography, color palette, and brand voice.
- Oversee the creation and implementation of brand guidelines to ensure consistency in messaging and visuals.
- Monitor brand performance and perception, making adjustments as needed to maintain relevance and resonance with the target audience.
- **Marketing Campaigns and Communication**:

- Lead the development and execution of integrated marketing campaigns that effectively communicate the brand's values, products, and messaging.
- Work closely with the marketing team to create compelling content for various channels, including digital, print, and social media.
- Monitor and analyze the performance of marketing campaigns, optimizing strategies for maximum impact and ROI.
- **Brand Partnerships and Collaborations**:

- Identify and establish strategic partnerships and collaborations that enhance the brand's visibility and reputation.
- Negotiate and manage relationships with external partners, ensuring alignment with the brand's values and objectives.
- **Brand Performance Measurement**:

- Develop key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and campaigns.
- Regularly analyze brand metrics and reports to track progress towards goals and identify areas for improvement.

**Qualifications and Skills**:

- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master's degree preferred).
- Proven experience (5+ years) in brand management or marketing roles, preferably within the Retirement or Hospitality Industry.
- Strong understanding of branding principles, marketing strategies, and consumer behaviour.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.
- Creative thinking and problem-solving abilities, with a keen eye for detail.
- Proficiency in market research and data analysis tools.
- Ability to multitask and prioritize in a fast-paced environment.
- Experience in project management and budgeting is a plus.
- Experience with Canva is a plus
- Familiarity with social media platforms is required
- Must have ability to drive or travel to local events

**Company Culture**:
Our company values creativity, innovation, and collaboration. We foster an inclusive and dynamic work environment where employees are encouraged to share their ideas and take ownership of their projects. As a Brand Manager, you will have the opportunity to make a significant impact on the company's growth and success.

If you are a dynamic and strategic-minded individual with a strong affinity for branding and marketing, we invite you to join our team and help shape the future of our brand.

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- On-site parking
- Paid time off
- Wellness program

Schedule:

- Monday to Friday
- Weekends as needed

Supplemental pay types:

- Bonus pay

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Marketing: 5 years (preferred)

Work Location: In person

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