Specialist, Corporate Events

4 weeks ago

Toronto, Canada Softchoice Full time

**The impact you'll have**:
The Softchoice Corporate Events Marketing team strives to be the most strategic and inventive event marketing teams in the IT industry. We understand the importance of live in-person and digital experience events in an ever-increasing hybrid world. We create engaging experiences that drive business outcomes through our external event marketing programs. As a group, we enable our Softchoice sales representatives and partners to make an impact by equipping them with opportunities to drive meaningful client interactions. We are looking to add a corporate event-marketing specialist to the team to assist us in furthering our mission in creating world-class events.

Imagine this scenario: You are asked by senior business development leaders to launch an event series promoting a new technology solution to business decision makers across North America. It’s on you to bring focus to the strategic planning, get people to register their attendance (either in person or virtually), and own each event within the series with end-to-end execution from concept to conclusion, and follow through. The upside is huge - no one else in the market is offering anything like this, and, if executed well, the event series will transform how prospects and clients perceive Softchoice’s brand and drive pipeline.

If you see this scenario as a challenge to embrace, you are exactly the kind of person we are looking for

**What you'll do**:
Located in our Softchoice Toronto HQ, the Corporate Events Specialist will focus on the following main areas:
Event Design & Execution
- End-to-end owner and orchestrator of singular and/or multi-city in-person customer-facing events, or virtual events, that drive engagement and opportunities for sales across North America
- Research and source venues that deliver a ‘wow’ for customers and is on brand
- Research, design and coordinate experiential events in markets for customers
- Coordinate touch-points with all stakeholders involved, including both large and intimate groups of people from all levels of the organization
- Negotiate contracts with outside caterers, suppliers and venues
- Create and manage event budget(s) to ensure the event(s) deliver within budget, providing regular budget updates to key stakeholders as required
- Design and coordinate all menus for customer events as required
- Coordinate all required printing, signage, etc. as required for each event
- Coordinate onsite staff to ensure smooth logístical execution

Marketing Communications
- Draft communications, create and lead briefing presentations to update all stakeholders on event logistics and expectations
- Work with outside suppliers to gather/produce various marketing collateral and event materials
- Drive innovation to boost productivity and create excitement around customer events
- Collaborate with internal designer to create hero images and graphics for each event
- Create marketing campaign and create all event promotional assets including but not limited to landing pages, registration page, invitations, etc.

Post-Event Analysis
- Own all event reporting regarding event registration, attendance and success measures following each event
- Provide insights on what worked, what can be improved and where to focus efforts for future events
- Track marketing development funds and budgets to ensure projects operate within budget
- Create the event series summary report and present back to all key stakeholders

**What you'll bring to the table**:

- Are an event-minded marketer with 4 - 5 years’ experience
- Are skilled and experienced in managing a variety of mid-size events including customer appreciation (golf tournaments, dinners, etc.), workshops, lunch-n-learns, business presentations and experiential events, as well as more intimate gatherings
- Ability to multi-task and manage multiple projects of varying kinds in a fast-paced changing environment
- Sees change and ambiguity as a challenge
- Is the proud owner of a University degree, preferably in Business or Marketing and Communications (an Event or Project Management Certificate is an asset)
- Thrives on managing different stakeholder expectations and creates instant credibility with people at all levels of the business
- Are a SUPERB communicator who enjoys presenting and has a penchant for editing copy and other event materials as the need arises
- Asks great questions that clarify business goals and objectives
- Are EXCEPTIONALLY well organized and shows leadership skills to guide diverse teams towards a common goal and helping others stay on track
- Has boundless creativity and the ability to make every event experience valuable and exciting
- Demonstrates extreme attention to detail and professionalism
- Has knowledge and experience with marketing techniques, social media and industry trends
- Believes planning an event without determining an objective and ensuring strong content first is wrong
- Are technically savvy and

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