Avp, Growth Marketing

7 months ago

Toronto, Canada Manulife Full time

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

**Working Arrangement**

Hybrid

Reporting to the Manulife Canada Vice President, Marketing & Growth, you will lead the Consumer Marketing team, supporting Manulife Canada’s Affinity Insurance businesses, with responsibility for customer marketing initiatives. You’ll be leading in a fast paced matrix environment driven to acquire and retain customers through breakthrough marketing across traditional and innovative media channels working with our sales, product, research, customer experience and analytics teams to drive sales and retention of our industry leading insurance products and solutions.

You will be a key member of the Insurance and Bank Marketing Team and the Affinity Insurance Leadership Team, you will be providing strategic input across the business. This leadership role is an incredible opportunity to have significant, transformational impact on the business, helping Manulife Canada achieve our ambition of being the 1 Insurance Company in Canada. Our success will depend on building a fresh marketing approach that will differentiate us in the marketplace.

We’re looking for a leader who brings transformative thinking and excels in rallying and inspiring teams to win, learn and have fun. Being highly collaborative, working well with cross functional partners and being able to navigate and get the best out of teams in a matrix environment is critical. Effective communication of vision and leading through people for impact will be critical to delivering results.

**Key Accountabilities**:

- Marketing Strategy, Planning and Activation across plan sponsor and direct to consumer business _
- Lead the end-to-end marketing planning for the Affinity Insurance business, including vision, strategy and campaigns, that will deliver breakthrough marketing to help drive target business outcomes
- Drive the activation and delivery of marketing campaigns across Affinity Insurance
- Lead creative and media strategy with internal and external agency partners
- Work collaboratively across marketing, the Segment and with agency partners to contribute to an integrated marketing plan for Canada; integrated across businesses, audiences (customer, advisor, plan sponsor etc.), and channels
- Work with the Insurance and Bank Marketing Leadership Team to contribute to the overall marketing strategy for Canada Segment
- Activate the company brand mission across touch points in the sponsor and customer journey
- Affinity Insurance Business Strategy, Planning and Operations _
- As a member of the Affinity Insurance Leadership Team, contribute to the development and implementation of the Affinity business strategy and plan, demonstrating your marketing expertise and general business experience
- Understand business objectives and bring the full Manulife marketing organization to bear and contribute to achieving these objectives
- Work closely with Research & Insights team to enhance understanding of sponsor and customer perceptions, preferences and behaviours with emphasis on priority segments
- Translate sponsor and customer and competitive insights into actionable marketing briefs that ensure insight driven marketing

**_Leadership and Development _**
- Direct leadership of a team, while working collaboratively across marketing, the Segment, and with corporate partners
- Inspire, coach, and guide employees; build culture and employee engagement to create a better marketing organization
- Foster an inclusive and collaborative environment; encourage proactive sharing of tools, knowledge, and insights
- Establish accountabilities and performance standards; actively lead performance, providing formal and informal feedback and coaching to build an impactful team
- Identify key capabilities and talent needed for success; foster employee development and growth; actively recruit talent
- Measurement and Budgeting _
- Oversee annual marketing budget for Affinity Marketing for the Affinity Insurance business; own and handle marketing spend through budget management
- Optimize marketing spend to deliver strong Marketing Return on Investment (MROI) and to deliver revenue and earnings targets
- Work with Digital Analytics and Research & Insight teams to measure and evaluate campaign effectiveness, while optimizing through real time marketing approach
- Develop and track to scorecards to monitor delivery against target business outcomes; continually assess what is working and not working and pivot accordingly

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