Marketing and Communications Manager

5 months ago

Toronto, Canada Socan Full time

**We're Hiring**

**Marketing & Communications Manager**

Toronto, ON

***

FT

Hybrid

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**WHO WE ARE**

The Canadian Songwriters Hall of Fame (CSHF), a subsidiary of SOCAN, is a national, bilingual, non-profit organization that honours and celebrates Canada's greatest songwriters. As our nation's sole Hall of Fame for songwriting, the CSHF diligently works to raise awareness of Canadians coast to coast about the value of songwriters and the incredible contributions they have made in Canada and around the world and through various initiatives to foster emerging music creators, our Hall of Fame inductees of tomorrow.

**OUR COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND ANTI-RACISM**???***

CSHF

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**WHY WORK WITH US?**
- Make a difference by supporting and collaborating with a vibrant and creative community
- Enjoy many options for workplace flexibility and work-life balance
- Get involved in the rapidly changing creative space
- Advocate for and empower the creative community
- Together, we'll help music creators earn more income and make a living

**WHAT WE OFFER**
- 35-hour workweek schedule
- Twelve paid sick days annually (including five personal days)
- Virtual My Wellness program, including access to Toronto's fitness facility
- Annual Performance Incentive bonus (dependent on a personal and company performance)
- Defined contribution Pension Plan
- Comprehensive, health and dental benefits program
- Inclusive and collaborative working environment?

**ABOUT THE ROLE**

***

**WHAT YOU'LL DO / KEY RESPONSIBILITIES**

Strategic Planning
- Develop and implement comprehensive communications, marketing and content strategies that align with CSHF's overall organizational goals and objectives, ensuring music creators continue to be valued and celebrated for their extraordinary talent and work.
- Lead campaigns and manage logistics for high-profile events like the CSHF gala, regional inductions, Song & Score Week, and programming for emerging music creators.
- Oversee and develop content for various channels, including social media (e.g. Meta, TikTok, LinkedIn, YouTube), the cshf.ca website and newsletters.
- Protect and enhance the organization's brand reputation. Ensure consistent messaging, visual identity, and tone across all communication materials and platforms.
- Oversee and expand our online presence, ensuring that our digital marketing efforts are innovative, timely, and effective.
- Develop, manage, and maintain annual budget for communications and marketing programming.
- Track and analyze the effectiveness of marketing and communications strategies. Use insights from data to refine approaches and enhance future campaigns.

Leadership
- Lead a team of external contractors and freelancers, including writers, videographers, photographers, graphic designers, web developers, and PR agencies.
- Be the liaison between the CSHF and SOCAN's communications and marketing department.
- Work with the Executive Director to develop clear goals that are aligned to the business strategy.
- Develop and maintain a high awareness of the CSHF, SOCAN and the songwriting and publishing industry and foster excellent and collaborative relationships and new opportunities with inductees, artists, funders, and stakeholders.
- Stay up to date with industry trends, market developments, and competitor activities to maintain a competitive communication edge.

Content Creation & Promotion
- Coordinate the production of high-quality marketing and sponsorship materials, supporting presentations, and promotional efforts.
- Create high-quality written content to increase awareness of CSHF for various channels and formats, including websites, newsletters, reports and social media.
- Develop graphic and audio-visual content for the cshf.ca website, social media and digital marketing platforms.
- Assist with the creation of key messages, news releases, inductee bios, event speeches, and video scripts to support external education and outreach efforts.
- Identifying opportunities for new original engaging content leveraging inductees and artists.
- Utilize partnerships to build collaborative efforts and support for our initiatives.
- Conduct market research to identify trends relevant to the CSHF's core audience.
- Prepare quarterly analytics reports detailing social media performance metrics, alongside comprehensive insights into website traffic metrics.

Project Management
- Initiate and manage assigned projects ensuring project objectives are met and delivery is on time and budget.
- Manage deliverables for various CSHF initiatives and events and work with suppliers, sponsors, and partners to execute deliverables.
- Develop online campaigns to complement various communication and marketing initiatives.
- Make recommendations for improvement and optimization of future efforts.

**Other marketing and communications responsibilities and operational tasks as needed.

***

**WHAT YOU WILL BRING / QUALIFICATIONS & EXPERIENCE**
- D

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