Social Media Content Creator

3 weeks ago

Stouffville, Canada Walter's Landscaping Full time

**About us**

Walters Landscaping LTD. is a well-established, family-owned landscape construction service business, serving residential clients in the Greater Toronto Area for over 69 years. We have expanded from a small family operation to a full service landscaping company specializing in design and installation. Our experienced team creates and maintains a wide variety of landscapes ranging from Toronto residences to country estate properties.. Our commitment to efficiency, customer satisfaction, and sustainability has made us a leader in the industry.

We are seeking a talented and creative Social Media Content Creator to join our team and elevate our online presence. As the Social Media Content Creator, you will be responsible for curating engaging and visually captivating content, showcasing our exceptional landscape projects and services. You will play a pivotal role in promoting our brand and connecting with our target audience on various social media platforms.

As part of this role, you will spearhead photography and videography efforts, bringing our brand to life through captivating visuals. Your expertise in capturing and editing compelling footage will be vital to our success. Moreover, your ability to craft persuasive copy and key messaging will further enhance our brand's impact.

To excel in this position, you must possess a proven track record in managing client relationships, combined with a keen eye for visual storytelling. Your passion for staying ahead of industry trends and your commitment to continuous learning will drive our social media presence to new heights.

**Responsibilities**:

- Develop and execute a social media content strategy that aligns with our brand identity and values.
- Create high-quality visual content, including photos, videos, and graphics, showcasing our landscape projects, craftsmanship, and satisfied customers.
- Regularly update our social media accounts with compelling posts, stories, and updates to maintain an active and engaging presence.
- Monitor social media trends, landscape industry news, and competitor activities to keep our content fresh and relevant.
- Engage with our audience, respond to comments, messages, and reviews promptly, and build strong relationships with followers.
- Analyze social media metrics and insights to measure the success of campaigns and identify areas for improvement.
- Collaborate with the sales and marketing team to support promotional activities and special events.
- Utilize scheduling tools to plan and organize content postings efficiently.

**Qualifications**:

- Proven experience as a Social Media Content Creator or similar role, with a portfolio showcasing your content creation abilities.
- Strong knowledge and passion for the landscape industry, construction services, and design trends.
- Proficient in using social media platforms (Instagram, Facebook, Twitter, etc.) and scheduling tools.
- Excellent photography and videography skills, with an eye for capturing visually stunning content.
- Creative mindset, with the ability to craft engaging and informative captions to accompany the visuals.
- Strong communication skills and responsiveness to interact with the online community.
- Familiarity with social media analytics and the ability to adapt strategies based on data insights.
- Ability to work independently, manage multiple tasks, and meet deadlines.
- Bonus: Experience with Adobe Creative Suite (Photoshop, Illustrator, etc.) and video editing software.

**Equipment Knowledge**
- DSLR Video/Photo (Sony a6000 can be provided)
- iPhone 12 Pro Camera
- Tripods/Tech associated with video shoots
- Drone (DJI Mavic 3 Will be provided)

Join our team and be part of an iconic landscape construction company that values craftsmanship, customer satisfaction, and innovation. Help us create a strong digital presence and showcase our stunning landscape projects to a wider audience.

To apply, please send your resume, portfolio, and a brief cover letter highlighting your experience and passion for landscape construction services and social media content creation.

**Job Types**: Full-time, Part-time

**Salary**: $19.00-$26.00 per hour

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Stouffville, ON L4A 2J4: reliably commute or plan to relocate before starting work (required)

Application question(s):

- Do you have experience creating video content?
- What experience, if any do you have with Adobe Creative Cloud?

**Experience**:

- Content development: 1 year (required)

Work Location: In person

Expected start date: 2023-08-14

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