Head of Digital

7 days ago

Vancouver, Canada Herschel Supply Co. Full time

**ABOUT HERSCHEL SUPPLY**

Welcome to Herschel Supply, where we make quality products for a lifetime of better journeys. Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by our signature warranty for wherever you're going next.

Since 2009, we've never stopped taking risks. We're constantly innovating, growing our community, reducing our impact on the environment and heading on new journeys. We've gotten lost in new cities, made lifelong friends all over the world, road tripped with no GPS, and explored a ton of creative pursuits along the way.

Putting yourself out there isn't easy. It means stepping outside of your comfort zone and trying something new. It might be scary at first, but it also leads to the best parts of life. Inspiring others to take that leap is what we live for. Wherever you're headed, we're here to help you pack your future with possibilities.

So, come along for the ride, get inspired and Put Yourself Out There.

**ABOUT YOUR NEW ROLE**

As Head of Digital, you will be the architect and driving force behind our entire digital ecosystem here at Herschel Supply. You will manage and grow our global e-commerce platform, oversee our digital marketing initiatives, and ensure a seamless, forward-thinking digital experience for our consumers. As a strategic but hands-on leader, you will elevate our digital design culture, foster an analytical and innovative environment, and future-proof our digital footprint.

**A DAY IN THE LIFE**

**Digital Strategy & Leadership**:

- Develop and execute a global digital strategy that aligns with Herschel Supply's overall brand and business goals.
- Drive digital innovation and ensure our platforms are modern, user-centric, and adaptive to evolving market trends.
- Champion a forward-thinking digital culture that emphasizes exceptional design, brand storytelling, and consumer engagement.

**E-commerce Management**:

- Lead and oversee the global e-commerce operations, ensuring an exceptional, seamless shopping experience.
- Analyze e-commerce data to drive insights and implement actions that maximize revenue and user experience.

**Digital Marketing & Brand Presence**:

- Work closely with the creative and marketing teams to ensure a cohesive brand message across all digital channels.
- Innovate our digital exposure and keep Herschel at the forefront of digital marketing trends.

**Team Leadership & Development**:

- Mentor and grow a dynamic, cross-functional digital team, fostering a culture of collaboration, creativity, and accountability.
- Be a hands-on leader who can roll up their sleeves and dive into projects, from strategic planning to tactical execution.
- Cultivate a winning, positive, and adaptable team culture that celebrates design excellence and innovation.

**Performance & Analytics**:

- Implement a data-driven approach to decision-making, with a focus on measurable outcomes and continuous improvement.
- Regularly analyze digital performance metrics, creating actionable insights and reports for senior leadership.
- Drive initiatives to consistently improve key performance indicators, such as site traffic, conversion, and customer engagement.

**ABOUT YOU**
- Bachelor's degree in Marketing, Business, Digital Media, or a related field. Master's degree preferred.
- Experience in a leadership role encompassing digital strategy, e-commerce and digital marketing
- Proven track record of managing and scaling global e-commerce platforms.
- Strong analytical mindset with the ability to interpret data and drive actionable insights.
- Experience leading and mentoring high-performing teams, fostering a culture of growth and innovation.
- Hands-on experience with digital tools, platforms, and emerging technologies.
- Passion for design and a commitment to maintaining Herschel Supply's brand ethos.

**YOUR JOURNEY WITH HERSCHEL SUPPLY**

In addition to base salary, here are just a few of the additional perks we offer to our valued team members as part of our comprehensive total compensation package:

- Health benefits
- Performance related bonus plan
- Product discount and giveaways
- Hybrid working environment
- Competitive vacation policy
- Maternity leave top-up for birthing and non-birthing parents
- Employee assistance program
- Professional development subsidy
- Free snacks and beverages
- Weekly happy hour
- A dog friendly office
- Various fun employee events throughout the year

**DIVERSITY, EQUITY & INCLUSION AT HERSCHEL SUPPLY**

We're committed to creating a workspace that is safe, secure, inclusive and enjoyable for all. Stemming from our core values and initiating dialogue around our programs, we aim to empower everyone to share their individual voices and experiences. It's with this openness that we are able to expand our view of who we are as individuals, and what we can do in our careers at Herschel.

At Herschel Supply, we are committed to fostering, cultivating, and preserving a culture of di

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