Digital Marketing Manager

3 weeks ago

Vancouver, Canada Vancouver Mural Festival Full time

VMF is looking for a Digital Marketing Manager to join our vibrant team.

**POSITION TITLE**: Digital Marketing Manager

**STATUS**: 30 - 37.5 hrs/wk, Permanent

**START DATE**: ASAP

**LOCATION**:Vancouver, BC (remote with occasional in-person work; in-person during festival days)

**REPORTING TO**: Head of Marketing

**COMPENSATION**: $24-$29/hr commensurate with experience + benefits

$800 HSA

Paid out vacation 4% per pay period

VMF is a non-profit arts organization dedicated to artistic and cultural development in our city. We create experiences that connect people through art.

VMF was formed in 2016 with a vision to transform the way art is experienced in the Lower Mainland. It has evolved from a grassroots street festival into a world-class, multimedia art consultancy and production agency. VMF produces the annual Vancouver Mural Festival (August) and VMF Winter Arts (February). Throughout the year, we collaborate with clients and community groups on public and private arts-driven projects through VMF Agency. To date, VMF has created over 400 murals and continues to reimagine public art and events in our city.

Inclusivity, cultural diversity and artistic excellence are at the core of everything we do. Our events and public art installations serve as catalysts for addressing many of the socio-cultural issues facing our city and artistic communities. Our mission is to create meaningful experiences that connect art and people while highlighting the local culture and vibrancy of our region. Highlighting visual sovereignty of local Coast Salish communities, as well as dedicated support for BIPOC and other underrepresented artists and cultural producers, is a priority.

VMF is inclusive across our organization and operations, with programming intended for all classes, cultures, genders, ages, abilities, and beyond. We believe it is crucial to the cultural health of the city of Vancouver to create tangible and lasting visual evidence of the rich diversity of voices living and working here. Our artists and events are an effort to reflect the varied histories present in our city and region.

VMF strives to:

- Host Canada’s premiere public art and culture festivals
- Develop and maintain a sustainable business operation model/framework
- Be regionally trusted partners in civic culture building
- Foster a culture of quality, equity, creativity, collaboration and inclusion

For more information, please visit vanmuralfest.ca

**ABOUT THE ROLE**

VMF is looking for a Digital Marketing Manager to join our marketing team As the public voice of VMF, you’ll play an integral role in communicating VMF’s goals and values professionally across our social channels and through content creation. This role is responsible for running and managing multiple social media channels, as well as creating engaging written and visual content for a range of audiences. This role will support the marketing team to build VMF’s audience, drive engagement, raise brand awareness, and share the wider vision of VMF. The Digital Marketing Manager will work across all of VMF, including Vancouver Mural Festival, VMF Winter Arts, VMF Agency and Community Projects.

The Digital Marketing Manager reports to the Head of Marketing and collaborates closely with all departments as well as VMF artists and stakeholders.

**RESPONSIBILITIES**

**DIGITAL MARKETING & CONTENT CREATION**
- Support the creation and execution of a robust digital content strategy in collaboration with the Head of Marketing to develop and grow VMF social media channels and mailing lists.
- Identify content opportunities to communicate VMF’s goals, mission, and strategy for social impact and the overall brand
- Ideate and write engaging blogs and thought leadership articles to share VMF’s artist, social, cultural, client and organizational stories and values
- Create and manage visual and written content for all social media platforms
- Assist in updating the VMF website content to ensure accuracy and up-to-date information
- Manage and grow the VMF mailing list
- Manage library of assets in the VMF Google Drive
- Seek and filter promotional opportunities, internal and external
- Ensure all materials adhere to brand parameters

**SOCIAL MEDIA**
- Develop and implement effective social media strategies for paid and organic campaigns to grow social media accounts
- Plan, manage, schedule and execute social media and content calendar
- Community Management of all social media platforms, serving as the voice of VMF on social media
- Create and manage assets for all posts including copy, video and imagery
- Meet with external stakeholders to identify and fulfill partner, client and sponsor recognition through social media and other content
- Create Social Media Kits for our festivals
- Prepare and submit regular reports on campaigns that contain key metrics and stats

**MARKETING SUPPORT & ADMINISTRATION**
- Manage content creator contracts (photographers, etc.) and camp

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