Digital and Social Communications Officer

6 days ago

Toronto, Canada Women's College Hospital Full time

**Digital and Social Communications Officer, Marketing & Communications Team**

**Women’s College Hospital Foundation**

Women’s College Hospital Foundation (WCHF) is seeking an experienced strategic **Digital and Social Communications Officer** who thrives in a fast-paced environment, is a champion of health equity and skilled in web, social media and digital communications. We are looking for a practitioner who is creative, excited to create dynamic content and understands how to best portray the voice of WCHF.

Commitment to inclusion, diversity, equity, and access is a necessity for this role, as this is a guiding principle at WCHF.

Women’s College Hospital Foundation values a diverse workplace and strongly encourages women, racialized people, LGBTQ2+ individuals, people with disabilities, and foreign-born residents to apply.

**Women’s College Hospital**

**Women’s College Hospital Foundation**

Through the generosity of the community, the Foundation fuels the Hospital’s excellence in research and health care. Women’s is at the leading edge of fundamental changes in the healthcare system and the Foundation plays a critical role in advancing this agenda by supporting the Hospital and its extended mandate. With a long and proven history, Women’s is building on its established success to continue its role as a trailblazer. Donors have been, and continue to be, paramount to the success of progressive healthcare.

**The Role**

Reporting to the Director, Marketing & Communications, **the Digital and Social Communications Officer** is a key member of the communications team, responsible for supporting and executing digital and social strategies, developing compelling, audience-centred digital content, and amplifying our brand online. This role requires both an aptitude for strategic thinking and planning as well as the ability to execute at a tactical level. We are looking for someone who has strong ability and instincts to provide the team with ideas about how to best enhance campaigns and amplify WCHF’s voice.

**Core Deliverables**:
The Digital and Social Communications Officer is responsible for helping to enhance our content and the ways in which WCHF communicates to external audiences, by:

- Managing our website content, calendars, and ensuring timely updates, and consistent look and feel.
- Social media editorial planning, content calendars and writing/producing post content - all with the aim of attracting and retaining audience engagement.

**Key Responsibilities, including but not limited to**:

- Manage all social media platforms for the Foundation, including social media listening, monitoring, and daily content development and dissemination.
- Run, monitor and update paid advertising on social media as required.
- Using CRM tools and Google Analytics, help to establish engagement and performance metrics to help make data-driven decisions to optimize future campaigns.
- Collaborate with wider Foundation teams and Hospital Communications team on all editorial calendars to support execution, including the promotion of events and stewardship activities.
- Act as the onsite social media expert for all event activity, pushing content live and immediately post event where necessary to amplify reach.

All of this work will support fundraising activity to increase online and offline giving, from cultivation to stewardship.

**Qualifications and Skills**
- Post-secondary education in a related field, or comparable work experience.
- Minimum 3-4 years’ experience in a digital communications or marketing-related field. Non-profit/fundraising experience an asset.
- Experience working with social media management tools such as HootSuite, Sprout Social and Facebook Insights.
- Deep experience creating audience-centred content for Instagram, Twitter, Facebook and LinkedIn.
- Experience using Google Analytics and Google AdWords.
- Proficiency with Microsoft Outlook, Teams, Word, Excel, and PowerPoint.
- Familiarity with Blackbaud’s Raiser's Edge and Funraisin an asset.
- Knowledge of Adobe Creative Suite and content design principles is an asset.

**Key Attributes**
- Enthusiasm for WCH and WCHF mission.
- Personable and service-oriented with the ability to positively interact internally as a team member, as well as externally with donors and leadership members.
- Strong analytical and problem-solving skills, and an ability to multi-task with mínimal supervision.
- Ability to manage multiple deadlines and to work well under tight timelines or changes in priorities.
- Highly organized, accurate and detail oriented.
- Exceptional communication skills.
- A creative, goal-oriented self-starter who understands the importance of being proactive.
- Flexible schedule to meet the demands of the position, such as a willingness and capacity to work flexible hours, including some evenings and weekends as required.

**Salary Range**:$60,000 - $65,000, eligibility for merit pay and comprehensive health

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